Chung Yoo-kyung's daughter ANNIE, 'CRASH' music video displayed on Shinsegae Square

When Shinsegae Chairwoman Chung Yoo-kyung first heard about her daughter ANNIE's dream of becoming a singer, she strongly opposed it.

About 10 years later, ANNIE chose the path of a singer, and now her music video is being displayed on the exterior wall electronic billboard of the Shinsegae Department Store Main Store led by her mother.

ALLDAY PROJECT released their second mini-album 'CRASH' on the 28th of last month.

On the same day, the music video for the title track 'CRASH' was revealed at 'Shinsegae Square' on the exterior wall of the Shinsegae Department Store Main Store in Myeong-dong, Seoul.

This is the first time an ALLDAY PROJECT music video has been displayed on Shinsegae Square.

Shinsegae Square is a super-sized media facade installed on the exterior wall of the Shinsegae Department Store Main Store, with an area of 1,353.6㎡.

In the past, content from domestic and international artists such as BTS and G-DRAGON has been screened here.

In the process of receiving permission for her singing activities, ANNIE also accepted the condition of entering an Ivy League school, and she actually entered Columbia University in the United States.

Balancing her studies and trainee life, ANNIE debuted as a member of ALLDAY PROJECT in June last year.

At the time of her debut, the modifier "Shinsegae's eldest daughter" was attached to her first, and ANNIE stated that she is conscious of the perception that she is not sincere about this path, expressing her desire to prove her desperation and sincerity.

Since then, ALLDAY PROJECT has continued its activities by releasing 'FAMOUS', 'WICKED', and more.

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