BTS South America Tour Expected to Generate 51.7 Billion Won in Bogotá and 72 Billion Won in Chile

As the group BTS expands its world tour stages to South America following North America and Europe, it is also influencing the economies of local cities. BTS will begin its South American schedule for 'BTS WORLD TOUR 'ARIRANG'' on the 2nd and 3rd (local time) at Estadio El Campín in Bogotá, Colombia.

This tour will consist of a total of 14 performances across 5 cities. They will visit Lima, Peru; Santiago, Chile; Buenos Aires, Argentina; and São Paulo, Brazil, in order. As a large number of people move to purchase tickets, related consumption such as accommodation, transportation, food and beverage, tourism, and MD is expected to increase.

In Bogotá, the first host city, the projected economic impact has been upwardly revised. The tourism observatory under the Bogotá Tourism Office estimated that the two concerts would generate 99 billion Colombian pesos, which is more than approximately 40.6 billion won. Subsequently, the Bogotá Secretariat of Economic Development presented the economic ripple effect of the BTS performance at approximately 126.054 billion Colombian pesos, or about 51.7 billion won. It also projected that 5,244 direct and indirect jobs would be created.

The consumption effect is also drawing attention in Santiago, Chile. According to a report by the local economic media outlet Diario Financiero, citing an analysis by a consulting firm, the economic effect of the three performances on the 14th and the 16th–17th was estimated at approximately 53 million dollars, or about 72 billion won. The analysis showed that not only ticket sales but also travel, accommodation, food, and purchases of related goods would increase together.

In Peru, the number of people waiting to purchase tickets for the Lima performance exceeded 521,000. In the study 'Turismo musical y el efecto BTS' (Music Tourism and the BTS Effect) by PROMPERÚ, a government body under the Peruvian government, this performance was treated as a case where a large-scale music event leads to tourism. In São Paulo, Brazil, according to Ticketmaster Brasil, more than 630,000 people flocked to the fan club membership pre-sale over two days, and the local media outlet Exame estimated that ticket sales for the three performances would reach at least 216.8 million reais, or approximately 56.4 billion won.

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