Virtual Idol HYPEVERSE to Pre-debut with Single 'Weirdo' on the 7th
Virtual idol group HYPEVERSE will release their pre-debut single 'Weirdo' on major domestic and international music platforms at 6 PM on the 7th. The group is a five-member K-POP virtual idol unit targeting the United States as its core market.
Virtual idol group HYPEVERSE will release their pre-debut single 'Weirdo' on major domestic and international music platforms at 6 PM on the 7th.
According to the agency, 'Weirdo' is the first single containing HYPEVERSE's identity. With English lyrics, it conveys the message that even "weirdos" with tastes and personalities slightly different from others can be loved.
This song is also connected to the narratives of the five characters, each possessing their own special qualities. HYPEVERSE is a five-member K-POP virtual idol group that has set the United States as its core market from the planning stage.
The agency stated that, based on English-centered music and content along with self-produced technology, they have signed domestic and international music distribution contracts with Universal Music Korea. All members possess native-level English proficiency and plan to conduct singing and fan communication in English.
The visuals and worldview combine Oriental fantasy with American pop culture sensibilities. Motifs such as Dokkaebi and Gumiho are combined with street fashion and animation-style directing. The production company Pillandart Studio explained that they have established their own motion capture and real-time AI/CG production systems, enabling them to implement VR concerts and virtual fan meetings.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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