[2026 Asian Games] MBC sweeps No. 1 viewership for archery and taekwondo gold medal matches at Aichi-Nagoya 2026 Asian Games
MBC continues its streak of No. 1 viewership ratings, following its dominance in men's football with gold medal matches in archery and taekwondo. The broadcaster provided vivid coverage of South Korean athletes' stunning challenges, including Lee Woo-seok's archery gold and Song Da-bin's taekwondo gold.
MBC [Aichi-Nagoya 2026 Asian Games] Following its overwhelming No. 1 ranking in men's football viewership, MBC continues its streak of No. 1 ratings for archery and taekwondo gold medal matches.
- Archery men's individual gold medal! MBC's Kim Na-jin and Jang Hye-jin cheer loudly, saying, “It is the era of Lee Woo-seok!” - No. 1 viewership in the metropolitan area - Taekwondo's Song Da-bin defeats China to win the first gold medal in kyorugi! MBC's Ko Kang Yong and Oh Hye-ri say, “The era of Song Da-bin is just beginning” - No. 1 in national 2054 viewership and total number of viewers.
On the 14th day, just one day before the closing of the Aichi-Nagoya 2026 Asian Games, MBC vividly delivered the brilliant challenges undertaken by South Korean warriors on Saturday the 3rd. Following men's football, which recorded No. 1 viewership across all sectors, MBC continued its No. 1 streak with the men's recurve individual final where Lee Woo-seok won gold, the women's individual final of Oh Ye-jin, and the finals of Song Da-bin, who won the first taekwondo gold, as well as Moon Jin-ho's bronze medal match.
According to data compiled by Nielsen, a professional viewership research institution, MBC recorded No. 1 viewership in the metropolitan area (2.5%) for the men's recurve individual final won by Lee Woo-seok. In the women's recurve individual final won by silver medalist Oh Ye-jin, MBC recorded No. 1 viewership in the metropolitan area (2.6%), national 2054 (1.3%), and metropolitan 2054 (1.2%). In particular, Oh Ye-jin's final was recorded as No. 1 in the number of viewers, with 693,000 people watching.
Additionally, in the women's +67kg final where the first taekwondo gold was awarded to Song Da-bin, MBC recorded No. 1 viewership in national 2054 (0.9%) and No. 1 in the number of viewers (533,000). In the men's -68kg semifinal where Moon Jin-ho's bronze medal was confirmed, MBC recorded No. 1 in all sectors, including national households (2.0%), metropolitan households (1.9%), metropolitan 2054 (0.8%), and national 2054 (0.7%), as well as No. 1 in the number of viewers (453,000).
In archery, a perfect finale was completed in the recurve individual event where pride was on the line. Lee Woo-seok, who had gained momentum with the men's team gold the previous day, drew his bow steadily in the individual event as well. In the quarterfinals, he defeated Bhutan 7-1, and in the semifinals, he defeated India 7-3. In the final, he faced Japan's Nakanishi and stood atop the individual podium by defeating him with a set score of 6-2. He washed away the disappointment of having stayed at silver and bronze in the previous two Asian Games individual events, completing a double victory following the team event on his third attempt.
At the moment the gold medal was decided, caster Kim Na-jin cheered, “Lee Woo-seok's time has arrived like this,” and continued to convey the overwhelming moment, saying, “It is the era of Lee Woo-seok, and his name is being widely known. He finally achieves the individual gold medal he has dreamed of.” Commentator Jang Hye-jin, who cheered with handclaps every time Lee Woo-seok hit a 10, also gave enthusiastic applause, saying, “I am proud of athlete Lee Woo-seok for doing so well even in tense moments. I feel even more happiness because he won the gold medal in this final match.” At the end, the two shared the joy of the archery gold medal with the witty comment, “A gold medal has finally come out of Nagoya, Japan.”
In the women's recurve individual event, Oh Ye-jin earned a valuable silver medal. Oh Ye-jin, who showed intense performance in the quarterfinals, faced a tight match with a tied set score in the final but unfortunately lost in the shoot-off. During the quarterfinals, caster Kim Na-jin marveled at Oh Ye-jin's performance, saying, “This is the first time I've seen such dynamic and overwhelming archery. It is so thrilling my fingertips tingle,” and commentator Jang Hye-jin also evaluated, “The timing of the shot is really fast. There is no hesitation in her shooting.” After the final, caster Kim Na-jin encouraged her, saying, “This is the first major international competition. The individual silver medal is such a valuable result. Congratulations,” and commentator Jang Hye-jin also gave warm applause, saying, “Oh Ye-jin will be more disappointed than anyone, but she has advanced one step further by experiencing this stage.”
In taekwondo, the first gold medal in kyorugi finally emerged. Song Da-bin in the women's +67kg category stood at the top of her first-ever Asian Games stage, decorating the end with gold. MBC caster Ko Kang Yong noted Song Da-bin's aggressive match management from the beginning of the match, reacting, “It is a piercing kick.” Commentator Oh Hye-ri also praised her clever match management, saying, “She is showing attacks that confuse the opponent by maintaining distance.” As Song Da-bin, who did not lose focus until the last round, confirmed her gold medal, caster Ko Kang Yong conveyed the moment the athlete's determination became reality, saying, “She expressed her ambition not to return empty-handed, and she has brought back a gold medal.” Commentator Oh Hye-ri also showered her with praise, saying, “She is so admirable and impressive. She did so well,” and cheered for her future performance, saying, “It seems the era of Song Da-bin is just beginning. It looks like she can go all the way to the next Olympics.” Along with this, Moon Jin-ho in the men's -68kg and Kang Sang-hyun in the +80kg class also completed this competition by winning bronze medals respectively.
In golf, Tom Kim delivered a historic golden shot. Tom Kim overcame the difficulties of adjusting to the time difference and the course to simultaneously grab the men's individual gold medal and the team silver medal. This was even more meaningful as it was the first Asian Games men's individual golf gold medal produced in 16 years since the 2010 Guangzhou Games. MBC caster Jeong Byeong-mun marveled, saying, "He reduced 6 strokes in the final round alone. It is amazing." Commentator Kim Hyung-sung evaluated, "He must have competed without adjusting to the time difference, but he performed almost perfectly. He overcame the difficult process amidst the cheers of fans," and commentator Hee Kyung Seo added praise, saying, "The course attack was carried out exactly as desired. It is a victory of perfect mental strength."
The judo national team, which heated up the mat until the end of the competition, fought a bloody battle reaching the bronze medal match in the mixed team event but unfortunately lost, ending the competition. Although they failed to win a medal, the athletes produced a legendary match, pouring in all their energy until the end. MBC caster Seong Seung-heon encouraged the athletes' fighting spirit, saying, “They worked really hard. Please look forward to more judo in the future.” Commentator Cho Jun-ho also gave applause to the athletes who fought until the end, saying, “Our athletes fought with all their might.”
In this way, MBC, which vividly delivered the heat and emotion of the scene even on the 14th day of the Aichi-Nagoya 2026 Asian Games, once again confirmed its dignity as a master of sports broadcasting by completing the great record of No. 1 viewership with multi-dimensional broadcasting led by veteran casters and professional commentators.
Translated from the Korean original with AI. The Korean article was itself written with AI assistance. Read the original (Korean)
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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