SPAO Unveils 26FW WARMTECH Thermal Underwear Campaign with Swings

SPAO, the SPA brand operated by E-Land World, will unveil its 26FW thermal underwear 'WARMTECH' campaign featuring rapper and actor Swings on the 5th. This campaign was composed by linking the moisture-absorbing heat generation function of the thermal underwear with Swings' image of 'passion.'

The pictorial prominently uses the color red, symbolizing heat and passion, and captures the four WARMTECH lineups with different atmospheres. Through this season's product lineup, the brand is promoting a composition that considers various wearing situations.

WARMTECH applies materials independently developed in the SPAO material laboratory. SPAO stated that it designed the products to be worn by all age groups, emphasizing thermal retention, soft touch, elasticity, and shape stability. However, since many products in the thermal underwear market have similar functions and wearing comfort, the differentiation of actual materials and usage is expected to be the key to consumer purchasing decisions.

The 26FW WARMTECH lineup consists of four types: △WARMTECH ESSENTIAL △WARMTECH WOOL BLEND △WARMTECH EVERYWEAR △WARMTECH PREMIUM. The newly introduced WARMTECH WOOL BLEND reflects the demand for thermal T-shirts that are warm without needing multiple layers, and EVERYWEAR is characterized by considering both underwear and homewear. PREMIUM is planned as cold-weather underwear intended to maintain body temperature during outdoor activities.

An official from E-Land SPAO said, "SPAO WARMTECH is the brand's representative thermal underwear product that customers of all ages can find at a reasonable price," and added, "Through the campaign with Swings, we hope many customers experience the diverse styles of WARMTECH."