Zigzag to sequentially reveal shopping mall new product showcases throughout October

Kakao Style's style commerce platform Zigzag announced on the 6th that it will sequentially present autumn new product showcases featuring popular shopping malls and creators throughout the month of October. Starting with BLACKUP, brands such as Dearment, COMMON UNIQUE, and Laroom will participate in turn to reveal 2026 Fall/Winter (FW) season new products and exclusive items.

The first participant is BLACKUP. Starting from the 6th, BLACKUP will conduct a showcase in collaboration with dancer Harimu, introducing autumn new products centered around Zigzag exclusive items. At 9 PM on this day, Harimu is scheduled to appear personally in a live broadcast to show representative products in real time. Following this, on the 19th, Dearment will release content featuring actress Jung Da-bin and will also hold a live broadcast on that day. On the same day, COMMON UNIQUE will present a showcase with dancer Uwa and will conduct a live broadcast on the 20th. On the 26th, Laroom will begin its showcase, and influencer Yeri will appear in a live broadcast on the 28th.

Zigzag plans to match creators according to the strengths of each shopping mall and seasonal themes, expanding content into various formats such as pictorials, live broadcasts, and short-form videos. There are also plans to expand exposure by operating customer participation events. The industry views this as a trend where shopping malls are moving beyond simple sales channels to more clearly build their own brand images. Collaborations with creators are establishing themselves as a means to reveal the identity of shopping malls beyond mere product introductions.

Direct Delivery will also be linked to this showcase. Zigzag intends to strengthen support for shopping mall branding by connecting delivery services so that customers can quickly receive the new products seen in the showcases. A Kakao Style official stated, “We will increase branding support centered on creator collaborations so that shopping malls can effectively promote the seasonal products they have carefully prepared to more customers, and new consumers can discover small-scale shopping malls that match their tastes.” Zigzag is also scheduled to release content in collaboration with Ganaesra, On the Loading, and Demoor in November.

Translated from the Korean original with AI. The Korean article was itself written with AI assistance. Read the original (Korean)