Museum Collaboration Products Utilizing BTS ‘ARIRANG’ to be Released on the 29th

According to media reports, the National Museum Foundation of Korea and HYBE will unveil "2026 BTS DALMAJUNG [DALMAJUNG] X MU:DS" on the 29th. This is an official product series that combines traditional Korean culture with the BTS brand, marking its fourth series since it was first revealed in 2021.

This collaboration incorporates the expressions of Joseon Period Munjado (character paintings) into Hangul to commemorate the 100th anniversary of the establishment of Hangul Day. It takes its motif from the message of the song "Aliens" included in BTS's 5th full-length album ‘ARIRANG’ and the Joseon Period Munjado from the late 19th century held by the National Museum of Korea.

Hangul Munjado graphics were produced by adding the words ‘BTS’, ‘ARIRANG’, and ‘Hyungjeukdaegil’ to Sipjangsaeng (ten symbols of longevity) elements such as cranes, deer, and clouds. The lyrics ‘Hyungjeukdaegil’ from the song ‘Aliens’ included in ‘ARIRANG’ serve as a major motif. This meaning—that great difficulties turn into great luck and fortune—is captured in ceramic jars, Alaska pollock-shaped talisman magnets, air pouch sets, mini brooms, and accessories.

There are a total of 13 collaboration products. They will be sold starting from the 29th at the National Museum of Korea gift shop and Weverse Shop, and HYBE will operate a pop-up store on the 1st floor of its Yongsan building in Seoul until October 11.

Special Times is striving to deliver faster and more diverse news to readers with the help of AI technology.