Crocs Unveils ‘Make it Cozy’ Campaign with HWASA

Crocs has presented the ‘Make it Cozy’ campaign featuring singer HWASA. This campaign is characterized by capturing a cozy atmosphere in daily life through cozy winter shoes.

The campaign captures HWASA wearing products featuring fur materials, such as the ‘Classic Unfurgettable Clog’ and the ‘Classic Unfurgettable Platform Clog’. Unlike her image of showing strong energy on stage, she presents a relaxed winter style within comfortable spaces such as blankets and sofas inside the house. Crocs emphasized a concept of completing one's own cozy mood through cozy materials and natural styles.

The ‘Classic Unfurgettable Clog’ appearing in the pictorial is a product that adds a vegan faux suede upper and faux fur liner, collar, and backstrap. The ‘Classic Unfurgettable Platform Clog’ changes the silhouette by applying a 1.6-inch (41mm) wedge heel. Additionally, the ‘Classic Unfurgettable Quilted Clog’ and ‘Classic Platform Fleece Lined Gem Clog’ were also introduced. Amidst the trend where fashion brands strengthen campaigns highlighting materials and silhouettes every winter season, Crocs also appears to have chosen a strategy of presenting seasonality and style together. The campaign pictorials and videos will be released sequentially through Crocs Korea's official channels.