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[2026 Asian Games] MBC Asian Games Broadcast: Lee Geon-hyeok's Gold and Kang Yeon-seo's Bronze Matches Rank 1st in Ratings

MBC's coverage of the 2026 Aichi-Nagoya Asian Games achieved top viewership ratings for the gold medal match of shooter Lee Geon-hyeok and the bronze medal match of archer Kang Yeon-seo.

[2026 Asian Games] MBC Asian Games Broadcast: Lee Geon-hyeok's Gold and Kang Yeon-seo's Bronze Matches Rank 1st in Ratings
▲ Provided by MBC

MBC [2026 Aichi-Nagoya Asian Games] In October, MBC's number one golden gunshots in viewership continue! Following shooter Lee Geon-hyeok's gold medal match, MBC also ranked 1st in viewership for archer Kang Yeon-seo's bronze medal match... The moments of medals are indeed with MBC.

- Shooter Lee Geon-hyeok wins gold after two shoot-off battles.. MBC nationwide 2054 / metropolitan area 2054 ranked 1st in ratings - Archer Kang Yeon-seo's bronze medal match, MBC nationwide households / nationwide 2054 / metropolitan area 2054 ranked 1st in ratings - Shooter Lee Geon-hyeok wins two gold medals in individual and team rapid fire pistol... MBC caster Eom Ju-won, "Lee Geon-hyeok of Korea, making golden gunshots ring in Nagoya!"

On the 1st (Thursday), the 12th day of the 2026 Aichi-Nagoya Asian Games, MBC captured viewers' attention by vividly reporting the consecutive medal news of South Korean athletes. In particular, MBC proved its intense interest by recording 1st place in viewership for shooter Lee Geon-hyeok's two-gold medal achievement and archer Kang Yeon-seo's bronze medal match.

According to data collected by the viewership research agency Nielsen, in the men's 25m rapid fire pistol individual final, where caster Kim Na-jin and commentator Jang Hye-jin worked together, MBC recorded 1st place in viewership with 1.0% for nationwide households, 0.3% for nationwide 2054, and 0.3% for metropolitan area 2054 during the women's compound archery bronze medal match won by Kang Yeon-seo.

#Shooter Lee Geon-hyeok wins two gold medals in individual + team rapid fire pistol! #Gold medal after 2nd shoot-off

In shooting, Lee Geon-hyeok made golden gunshots ring. Participating in the men's 25m rapid fire pistol individual final, Lee Geon-hyeok won the gold medal with 32 points after a fierce battle that went to two shoot-offs against China. Having previously won a gold medal in the team event alongside Yoon Seo-yeong and Song Jong-ho, Lee Geon-hyeok swept the individual event on this day to become a two-time gold medalist. Yoon Seo-yeong recorded 6th place in the individual final. Caster Eom Ju-won conveyed the tense moment during the 2nd shoot-off, saying, "Five shots hit, perfect!" and cheered, "It is Lee Geon-hyeok of Korea, making golden gunshots ring," once the gold medal was confirmed. She added significance to Lee Geon-hyeok's victory, stating, "Lee Geon-hyeok of Korea has made golden gunshots ring in Japan. A gold medalist born after 12 years." Commentator Kim Jong-hyeon applauded Lee Geon-hyeok and the entire South Korean shooting national team, saying, "Congratulations. To all the athletes participating in this competition, you worked very hard preparing for this."

#Archery Kim Jong-ho wins Korea's first gold medal in men's compound individual #Kang Yeon-seo X Park Jeong-yun's friendly match

A historic achievement occurred in the men's compound archery individual event. Kim Jong-ho, who showed unwavering performance from the quarterfinals to the finals, wore the gold medal around his neck for the first time in South Korean history in this event. MBC caster Kim Na-jin raised expectations by saying of Kim Jong-ho's parade of 10s, "Kim Jong-ho's role today will be an important turning point for Korean compound archery," and expressed emotional feelings upon the confirmation of the gold medal, saying, "It is the first gold medal in men's compound. The long-cherished wish has finally been fulfilled!" Commentator Jang Hye-jin also offered abundant congratulations, saying, "Athlete Kim Jong-ho pulled off a pleasant accident. It is a veteran's victory, releasing tension on a big stage and demonstrating 100% of his skills."

In the women's compound archery individual bronze medal match, a confrontation took place between teammates and seniors/juniors Kang Yeon-seo and Park Jeong-yun. Kang Yeon-seo, the youngest national representative in archery, embraced the bronze medal after a close battle. Before the match started, caster Kim Na-jin said, "Please give more applause than ever to the friendly competition between these two athletes," and after the match, commentator Jang Hye-jin warmly comforted the juniors, saying, "This match played against a role model will be the nourishment for athlete Kang Yeon-seo to grow greatly. Both athletes who showed wonderful performances worked hard."

#Judo Heo Mi-mi gold medal X Lee Jun-hwan bronze medal #MBC Seong Seung-heon-Cho Jun-ho-Cho Jun-hyeon broadcasting team tension explodes

Heo Mi-mi, competing in women's judo under 57kg, brought a gold medal to South Korea with a fiery golden throw. Heo Mi-mi opened the gates brilliantly by winning a pinning ippon in just 28 seconds in the round of 16. Following that, she advanced to the finals with a pinning technique in the quarterfinals and clever match management in the semifinals, drawing a third penalty from her opponent. In the final, she completed the gold medal by scoring a waza-ari against Mongolia early in the match and maintaining the score until the end.

The MBC broadcasting team, consisting of caster Seong Seung-heon and the 'Judo Twin Duo' commentators Cho Jun-ho and Cho Jun-hyeon, maximized viewer immersion by demonstrating synergy with their characteristic high tension. Caster Seong Seung-heon exclaimed during Heo Mi-mi's round of 16 match, "30 seconds were not needed. Heo Mi-mi ended the match in 28 seconds!" and provided thrilling catharsis to the living rooms by shouting at the moment of the final, "It's a gold medal pinning! Heo Mi-mi has claimed the 43rd gold medal in the history of Korean judo!" Commentator Cho Jun-ho praised her, saying, "Her performance has grown significantly overall, including standing ippon, ground work, and using the rules. A much-needed gold medal for the Korean delegation," and commentator Cho Jun-hyeon shared the joy, saying, "As she said, we are now able to sing the national anthem after working hard."

The fighting spirit of Lee Jun-hwan in the men's -81kg category also shone brightly. After securing a pleasant victory by finishing the round of 16 in just 44 seconds, Lee Jun-hwan overcame the disappointment of losing in the semifinals to achieve a spectacular ippon victory in the bronze medal match overtime. Caster Seong Seung-heon marveled at Lee Jun-hwan's round of 16 victory, saying, “This is the Korean Lightning, Lee Jun-hwan. Lightning struck in just 44 seconds,” and cheered at the moment the bronze medal was confirmed, stating, “He overcame a dangerous moment and ended the match with an ippon. A bronze medal with a narrative,” while celebrating his second consecutive Asian Games bronze medal. Commentator Cho Jun-ho added significance, saying, “His tenacity was outstanding. Lee Jun-hwan's bronze medal today has passed great energy to the athletes competing tomorrow,” and commentator Cho Jun-hyeon evaluated, “His tenacity for victory was prominent.”

In particular, the broadcasting chemistry between caster Seong Seung-heon and the twin commentators Cho Jun-ho and Cho Jun-hyeon stood out during this judo broadcast. With their unique rhythm of alternating between explosive reactions and sharp analysis for every match, they simultaneously heightened the tension and excitement of the judo matches. It is evaluated that the cheers of the three people during the athletes' decisive moments added to this, increasing viewer immersion.

#Wrestling_The fighting spirit of the Taeguk Warriors who did not give up until the end #Golf

Along with this, the challenges of South Korean athletes continued in wrestling and golf. First, in wrestling, Kim Da-hyun, who competed in the men's Greco-Roman 60kg, showed great strength by reaching the bronze medal match despite it being her first competition, but unfortunately finished the match in 4th place. MBC caster Jeong Yeong-han commented, “I saw the strength of Kim Da-hyun, who turned a crisis into an opportunity and did her best until the end,” and commentator Kim Hyeon-woo offered affectionate advice, saying, “She is an athlete whose bold aggressiveness is charming. If she adds calmness to her match management, she will become an even more fearsome athlete in the future.”

Meanwhile, the men's and women's golf national teams maintained a smooth flow in the second round, laying the groundwork for entering the upper ranks. Caster Jeong Byeong-mun and commentators Kim Hyung-sung and Hee Kyung Seo pointed out the precise shot sensations of the athletes, who have perfectly completed their adaptation to the local course, and forecasted the possibility of medals in the remaining rounds.

As the golden race of South Korean Taeguk Warriors unfolded in various disciplines such as judo, archery, and shooting on the 12th day of the competition, MBC continued to lead in viewership by staying by the viewers' side with explosive tension broadcasting from judo caster Seong Seung-heon and commentators Cho Jun-ho and Cho Jun-hyeon, as well as vivid commentary from professional broadcasting teams for each discipline, including archery, shooting, wrestling, and golf.

◆ At a Glance

· Publishing Institution : MBC

· Category : Aichi-Nagoya 2026 Asian Games

· Distribution : October 2, 08:35

Source : MBC Press Release

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#MBC #2026 Aichi-Nagoya Asian Games #Lee Geon-hyeok #Kang Yeon-seo #Kim Jong-ho #Heo Mi-mi #shooting #archery
Jeong Si-hwan
Jeong Si-hwan
SPECIALTIMES GLOBAL · K-pop Reporter

Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.

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