MBC variety show Rookie Coach Kim Yeon-koung 2 wins Best Non-Drama
MBC's variety program 'Rookie Coach Kim Yeon-koung 2' has won the Best Non-Drama award at the 2026 Broadcasting Content Awards, marking its second consecutive year of recognition following its first season.
MBC's Rookie Coach Kim Yeon-koung 2 secured the Best Non-Drama award at the 2026 Broadcasting Content Awards held on the 11th, marking two consecutive years of wins for the franchise following its first season.
MBC's variety program 'Rookie Coach Kim Yeon-koung 2' has been honored with the Best Non-Drama award at the 2026 Broadcasting Content Awards, achieving the feat of winning for two consecutive years following its first season. The program has demonstrated immense content power, ranking first in both viewership ratings and topicality.
The 2026 Broadcasting Content Awards, held today (the 11th), is an awards ceremony that celebrates the achievements of creative and competitive programs produced through broadcasting content promotion projects by the Broadcasting, Media and Communications Commission and the Korea Communications Agency (KCA).
'Rookie Coach Kim Yeon-koung 2' follows the intense and passionate journey of the "Volleyball Emperor" Kim Yeon-koung returning as an "experienced coach" and the formation of the Victory Wonder Dogs (hereafter Victory Wonder Dogs). The program has received an enthusiastic response from viewers by capturing the process of the newly formed Victory Wonder Dogs, assembled through even more intense tryouts, moving toward their dream of founding a team alongside Coach Kim Yeon-koung.
Notably, following a match against the Japanese high school volleyball powerhouse Shujitsu High School, the team achieved a reverse sweep against the professional powerhouse Heungkuk Life Pink Spiders by winning three consecutive sets after losing the first two. These two consecutive dramatic comeback victories provided thrilling excitement. Driven by Coach Kim Yeon-koung's leadership and the fighting spirit and teamwork of the players, the program proved its massive content power by ranking first in overall TV-OTT non-drama topicality for four consecutive weeks and ranking first in Sunday variety ratings for the 2054 demographic for five consecutive weeks starting from its first broadcast.
Meanwhile, the first season, 'The Wonder Coach', had its quality and competitiveness recognized with successive awards at the Baeksang Arts Awards, the Korean PD Awards, and the Korea Broadcasting Awards this year. Following the Best Non-Drama Series award at the 2025 Broadcasting Content Awards last year, the franchise continues its winning streak with 'Rookie Coach Kim Yeon-koung 2' taking the Best Non-Drama award this year.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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