NewJeans: Will they be the same NewJeans when they return?
It is uncertain whether the group NewJeans can elicit the same response as before upon their return, given the long hiatus and the evolving K-pop market.
Even if the group NewJeans returns, it is uncertain whether they can receive the same response as before.
Last July, to mark their 4th anniversary since debut, NewJeans released a video featuring MINJI, HANNI, HAERIN, and HYEIN together.
It was the first time team-based content had been released in 1 year and 4 months.
However, even at that time, ADOR stated that specific activity plans and methods would be announced after discussions were completed.
Since then, no clear comeback schedule has been released.
The last time NewJeans released new music was the Japanese single ‘Supernatural’ in June 2024.
Since then, musical activities have not continued for over a year.
In the meantime, rookie groups have appeared one after another in the K-pop market, and existing girl groups have continued to compete with new music and concepts.
Songs such as ‘Attention’, ‘Hype Boy’, ‘Ditto’, and ‘Super Shy’, which were cited as NewJeans' strengths, now remain as past achievements.
As legal disputes, a long hiatus, and changes in members have overlapped, showing their presence again with strong music has become more important than the comeback itself.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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