OHUI Selects Actress Lim Ji-yeon as Ambassador

Lim Ji-yeon, who showed unrivaled acting in ‘My Royal Nemesis’ and ‘The Glory’

Marketing activities including ‘Prime Advancer Original Energy 100 Ampoule’ will be carried out

OHUI, the de-aging solution beauty brand from LG Household & Health Care, has selected actress Lim Ji-yeon as its ambassador.

OHUI is a skincare brand that provides scientific de-aging solutions tailored to each individual's skin type and causes of aging, based on research and know-how accumulated since 1997. OHUI decided to select her as a brand ambassador, judging that the confident image and unrivaled aura Lim Ji-yeon displayed in her recent dramas such as ‘My Royal Nemesis’ and ‘The Glory’ align with OHUI's brand value of proposing confidence that shines even more as time passes.

OHUI plans to carry out various marketing activities in the future, such as filming advertisement videos for the representative new product ‘Prime Advancer Original Energy 100 Ampoule’ (hereinafter referred to as Original 100 Ampoule) with Lim Ji-yeon. The Original 100 Ampoule is a mid-face three-dimensional elasticity ampoule that contains more than 90% high concentration of ‘H-PDRN 90TM’, which is absorbed 4.7 times¹ deeper. It improves the sagging elasticity of the mid-face (front cheeks, nasolabial folds, and mouth area), which determines one's impression, to create healthier and firmer skin. Pictorials and videos featuring Lim Ji-yeon with OHUI's new products, such as the Original 100 Ampoule, can be viewed through various channels including the OHUI product website, online video services (OTT), and YouTube.

An official from LG Household & Health Care's OHUI emphasized, “We will provide a more special brand experience to domestic and international customers through various contents that combine OHUI's philosophy of promising practical skin changes with the intense and elegant energy of actress Lim Ji-yeon.”

1 Testing institution: IVIM Technology Co., Ltd. / Testing period: February 23, 2026 ~ March 23, 2026 / Testing content: Human skin tissue ex vivo skin absorption of efficacy substance using two-photon fluorescence microscopy

◆ At a Glance

· Issuing organization: LG Household & Health Care

· Distribution: October 1

Source: LG Press Release

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