[Aichi-Nagoya 2026 Asian Games] SBS Nagoya Asian Games Broadcast, Ranked 1st in September TV Program Viewership with 19.3 Million Viewers

SBS led the September TV viewership landscape with the ‘Aichi-Nagoya 2026 Asian Games’!

TV INDEX reports SBS Asian Games broadcast program viewership at 19.3 million!

Ranked 1st among all programs in September!

Ranked 1st in Prime Time 2049 on TV, while YouTube cumulative views surpassed 100 million... ‘SBS dominates both TV and Digital’

SBS also ranked 1st in total channel viewership! Maintaining the top spot for two consecutive months with 23.25 million viewers!

SBS led the September TV viewership landscape with the ‘Aichi-Nagoya 2026 Asian Games’.

According to the September 2026 monthly TV rankings announced by the TV viewership data analysis platform TV INDEX, SBS's ‘Aichi-Nagoya 2026 Asian Games’ rose to 1st place in monthly program viewership with 19.3 million viewers. In particular, led by SBS, many Asian Games broadcast programs occupied the top ranks of September program viewership, confirming the high interest of viewers toward the ‘Aichi-Nagoya 2026 Asian Games’.

During the tournament period, SBS captured viewers' attention by vividly delivering various spectacular matches, including major matches of South Korean athletes in sports such as archery, badminton, baseball, and football. It presented differentiated broadcasting through the chemistry between commentators with expertise in each field, such as Park Tae-hwan, Lee Dae-ho, Lee Soon-chul, Lee Yong-dae, Hyun Jung-hwa, Park Joo-ho, and Gu Bon-gil, and casters such as Jung Woo-young, Bae Seong Jae, and Jun Hyun-moo.

SBS's strength was also confirmed in the total channel viewership. In September, SBS's channel viewership recorded 23.25 million, ranking 1st overall and maintaining the top position for two consecutive months following August. This figure increased by 530,000 compared to the previous month, confirming the channel competitiveness of SBS during the Nagoya Asian Games period.

Even when broadening the view to the entire tournament, SBS's achievements continued. SBS took 1st place in the average Prime Time 2049 viewership rate of 1.3%, which advertisers pay most attention to, surpassing MBC (1.2%) and KBS1 (0.9%). Additionally, it placed 10 matches in the TOP20 of major matches jointly broadcast, occupying the most matches among the three major broadcasters, and recorded 1st place in viewership for all matches in baseball, fencing, badminton, and gymnastics.

SBS's performance was also prominent in digital. As of 9:00 AM on October 4, the cumulative views of 256 Asian Games contents produced by SBS, centered around SBS Sports, surpassed 102.3 million. From ranking 1st in September program viewership according to TV INDEX to ranking 1st in Prime Time 2049 and surpassing 100 million cumulative views on YouTube, SBS once again proved the power of a ‘sports broadcasting powerhouse’ by achieving consistent results in major viewership indicators spanning TV and digital.

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