A BATHING APE® opens VIP-exclusive showroom in Seoul

A BATHING APE® has launched (B)APARTMENT, a VIP-exclusive showroom located on the third floor of its new 180-pyeong BAPE STORE® DOSAN flagship in Seoul. To celebrate the opening, all eight members of Stray Kids visited the space to tour the showroom and sign limited-edition items.

A BATHING APE® (BAPE®) has opened (B)APARTMENT, a showroom, at its BAPE STORE® DOSAN flagship store, which spans approximately 180 pyeong, located in the heart of the Dosan area in Seoul.

BAPE STORE® DOSAN is establishing itself as an immersive space that captures the brand's expanded lifestyle vision beyond simple fashion and retail. Comprising four floors, BAPE STORE® DOSAN reinterprets the brand's iconic heritage for a new era. The space intentionally blurs the boundaries between a fashion boutique, a contemporary art gallery, and a private residential space, allowing fashion, art, culture, and interior design to harmonize within BAPE®'s unique aura.

A flexible facade

The building's unique presence begins with a stainless steel facade intricately engraved with the brand's signature LINE CAMO pattern, reinterpreting a representative graphic of an era into modern architectural design. The metallic exterior features three translucent LED screens and six silver SHARK SEIJIN sculptures arranged three-dimensionally. These totem-like sculptures add rhythm and a gallery-like atmosphere to the street-facing facade, demonstrating BAPE®'s movement toward a more sculptural and enduring aesthetic.

A space told through materials

The interior uses a meticulous harmony of materials and textures to tell the BAPE® story differently on each floor.

1st Floor: A blend of industrial aesthetics and sophisticated sensibility. The blue-gray Ceppo Di Gré stone flooring, representative of classic Milanese architecture, creates a cool yet heavy atmosphere. This contrasts with concrete ceilings and vivid orange resin tables to complete an energetic space for the BAPE® main line collections.

2nd Floor: A space emphasizing a warm atmosphere and craftsmanship. Walls finished with the BAPE® LINE CAMO pattern form a wooden structure surrounding the space, showcasing the BAPE® main clothing line, BAPE STA™, and BAPE® eyewear. Brown leather embossed cabinets and translucent LED screens add a sense of luxury, demonstrating how the brand's iconic graphics are implemented through high-end, sophisticated materials.

B1 Floor: A space designed with a basement lounge concept. Brass gold-colored accessory cabinets engraved with the BAPE® ABC CAMO pattern, volcanic stone walls, and walnut furniture engraved with the BAPE® LINE CAMO pattern combine to create a calm and stable atmosphere. A SHARK SEIJIN sculpture situated within a lush indoor garden serves as the centerpiece, completing a cozy retreat.

(B)APARTMENT: The iconic flagship space

The representative space of BAPE STORE® DOSAN is (B)APARTMENT, located on the 3rd floor. Operated exclusively for VIP customers, this "living" showroom embodies the brand's vision for modern residential spaces.

Upon passing the dramatic black mirror threshold and the stone-textured SHARK SEIJIN, visitors enter a space filled with design icons. Polished marble floors anchor the room, where an E15 Fidis bed sits beneath a custom-made APE HEAD ceiling light. The walls are decorated with the Vitsoe 606 Universal Shelving System and two Serge Mouille wall sconces with rotating arms, showcasing BAPE®'s deep affection for functionalist and timeless design.

The living area further blurs the line between retail and residential spaces. A Vidun table by De Padova with striking sculptural beauty is paired with Cassina Jeanneret 055 Capitol Complex Chairs, while an E15 Kerman sofa provides modular seating. From the Boffi marble washbasin to the kitchen equipped with MMK cabinetry and Miele appliances, every carefully designed element reflects the brand's philosophy of pursuing a highly refined lifestyle.

Furthermore, unique artworks inspired by BAPE® CAMO are exhibited throughout the space. These works were created by a global group of artists, including Alvaro Ilizarbe from Peru, Arkiv Vilmansa from Indonesia, Eric Inkala from the United States, Jasper Wong from the United States, Oso de Agua from Peru, Sam Taylor from the United Kingdom, Simone Legno from Italy, and Stash from the United States.

Finally, the journey concludes on the balcony, where a fiber-reinforced plastic BABY MILO® sculpture overlooks the Seoul skyline. This serves as a playful full stop, showing that BAPE® has expanded beyond mere apparel into a space to stay and experience. Combining a graphic-centered past with a sophisticated architectural future, BAPE STORE® DOSAN establishes itself as a new landmark for luxury spaces infused with street sensibility.

Exclusive visit by Stray Kids

To celebrate the launch of the BAPE® × Stray Kids collection, all eight members of Stray Kids visited BAPE STORE® DOSAN for a special tour of (B)APARTMENT. To commemorate the visit, all members signed a limited-edition group poster, and each member also provided individual signatures on BAPE® × Stray Kids BABY MILO® plushies. These one-of-a-kind special items will be exhibited in (B)APARTMENT to exclusively showcase this special moment of the collaboration.

To add to the launch excitement, BAPE STORE® DOSAN is holding a limited-time BAPE® × Stray Kids gacha event. Using a specially produced CAMO pattern wrapped gacha machine, all customers who purchase products at the store will be given the opportunity to participate and win special prizes.

As one of the special prizes, lucky winners will be given the opportunity for a private visit to (B)APARTMENT. This allows for a deeper experience of the BAPE® × Stray Kids world. Winners can tour the space, view the special exhibition featuring the members' handwritten signatures on unique items, and capture memorable moments throughout the space. Eligibility, prize quantities, and collection methods are subject to the official terms and conditions posted in the store.

BAPE STORE® DOSAN

Address: 41 Apgujeong-ro 42-gil, Gangnam-gu, Seoul

Operating Hours: 11:00 AM – 8:00 PM

BAPE® Official Website: www.bape.com

BAPE® KOREA Official Instagram: https://www.instagram.com/bape.korea

BAPE® JAPAN Official Instagram: https://www.instagram.com/bape_japan/

BAPE® US Official Instagram: https://www.instagram.com/bape_us/

BAPE® EUROPE Official Instagram: https://www.instagram.com/bape_europe

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