Boucheron launches 'WINTER IN PARIS' campaign featuring Han So-hee and Daisy Edgar-Jones
Maison Boucheron has launched its 'WINTER IN PARIS' year-end campaign for the 2026 winter season, featuring brand ambassadors Han So-hee and Daisy Edgar-Jones. The campaign highlights the Quatre Collection set against the backdrop of snowy streets and streetlights in Paris.
Maison Boucheron has introduced its 'WINTER IN PARIS' year-end campaign for the 2026 winter season, featuring brand ambassadors Han So-hee and Daisy Edgar-Jones wearing the Quatre Collection. The visual storytelling aims to drive winter season sales by reinterpreting traditional brand icons through a modern sensibility.
Maison Boucheron has introduced a year-end campaign themed 'WINTER IN PARIS' for the 2026 winter season. Set against the backdrop of snowy streets and streetlights in Paris, brand ambassadors Han So-hee and British actress Daisy Edgar-Jones create a new atmosphere while wearing the Quatre Collection.
The campaign video features objects symbolizing the end of the year, such as Christmas trees, lights, and gifts, which harmonize with the dazzling scenery of Paris to visualize the magic of the holidays. “Winter in Paris always holds a special sensibility,” said Han So-hee, while Daisy Edgar-Jones remarked, “Through this collaboration, I felt the moment when the four motifs of the Quatre Collection combine into a single aesthetic.”
The Quatre Collection, emphasized in this collaboration, is designed for easy layering, allowing for the free expression of individual styles. This campaign is noted for reinterpreting the traditional icons of Maison Boucheron with a modern sensibility. The brand is expected to drive winter season sales through this visual storytelling.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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