Makovil's Cheetaboo reaches 10 billion YouTube views and 8 million subscribers

Makovil's global kids IP Cheetaboo surpassed 10 billion cumulative YouTube views and 8 million subscribers worldwide as of November 6. Since reaching 1 billion views in June 2024, the channel's growth has accelerated significantly, with the Korean channel leading the expansion at 4.78 billion views.

As of November 6, Makovil's global kids IP 'Cheetaboo' has simultaneously surpassed 10 billion cumulative YouTube views and 8 million subscribers worldwide. This achievement comes five years after its debut in 2021, with growth accelerating significantly; since surpassing 1 billion views in June 2024, the channel has seen more than tenfold growth in just 2 years and 5 months.

While eight language channels—including Korean, Spanish, English, and Indonesian—are currently in operation, the Korean channel has led the growth with 4.78 billion views. Additionally, the Indonesian channel's views have nearly doubled in less than 10 months, and the Portuguese channel, centered in Brazil, is also rapidly expanding its fandom. This explosive response in overseas markets is analyzed to be the result of thorough localization strategies and rapid adaptation to short-form trends.

Media expansion beyond the YouTube platform is also gaining momentum. The IP has secured entry into the Mexican public broadcaster 'Canal 22' and signed a broadcasting contract with Thailand's 'Boom Channel.' Domestically, the brand is expanding its presence through IPTV and OTT services, as well as offline touchpoints via pop-up stores.

“10 billion views is a number representing the trust that children and parents around the world have placed in 'Cheetaboo' over the past five years,” said CEO Lee Ju-hyeon. “Moving forward, we will grow this IP so that children do not just watch 'Cheetaboo,' but actually create with it and play together with it.”

Read the original (Korean)