[2026 Asian Games] MBC Asian Games Broadcasts Rank 1st for 3 Consecutive Days with Basketball 5.0%, Baseball 5.0%, and Football 4.5%

- MBC ranks 1st in viewership for 3 consecutive days with men's basketball final at 5.0%, baseball against Chinese Taipei at 5.0%, and men's football against Saudi Arabia at 4.5% - MBC leads the viewership race for 3 consecutive days with big match broadcasts of the 2026 Aichi-Nagoya Asian Games! Sweeping 1st place with the perfect combination of 'empathy + expertise + wit'! - Sharp match analysis combined with deep empathy for the hearts of players and viewers... Proving the dignity of a sports broadcasting powerhouse through 'watching together' broadcasts! - Captured viewers' hearts with customized broadcasts for each sport: Ko Kang-yong and Ha Seung-jin for men's basketball, Kim Na-jin, Jung Min-chul, and Oh Seung-hwan for baseball, and Kim Sung-joo, Ahn Jung-hwan, and Seo Hyung-wook for men's football! - The medal race of South Korea's Taeguk Warriors continues through the Chuseok holiday with MBC!

MBC is firmly maintaining its status as an undisputed 'sports broadcasting powerhouse' by securing the 1st place in viewership for men's basketball, baseball, and men's football broadcasts held for three consecutive days since the start of the 2026 Aichi-Nagoya Asian Games. (Based on national households. Nielsen)

First, in the men's basketball final held on the 20th (Sun), the first day of the tournament, the broadcast by caster Ko Kang-yong and commentator Ha Seung-jin ranked 1st with a viewership of 5.0%. Amidst the tension of the Korea-Japan match, where a gold medal was at stake for the first time in 12 years, the two easily explained the flow of the game. They added deep analysis based on the experience of commentator Ha Seung-jin, a former NBA player, and the vivid delivery of caster Ko Kang-yong, conveying the heat of the court all the way to the moment of victory. Above all, as they worked together for the first time in this tournament, reactions poured in that their fresh and energetic chemistry stood out after the broadcast.

On the 2nd day of the tournament, the 21st (Mon), the baseball broadcast against Chinese Taipei, featuring caster Kim Na-jin and commentators Jung Min-chul and Oh Seung-hwan, also continued the winning streak by ranking 1st with a viewership of 5.0%. In addition to professional match analysis, caster Kim Na-jin's refreshing shouting at crucial moments, the different level of expertise from the two commentators, and their natural witty banter maximized viewer immersion. In particular, they are evaluated to have delivered the fun of watching the tense match by highlighting Gwak Been's strong pitching and the performance of young batters while adding pleasant banter throughout the game.

On the 3rd day of the tournament, the 22nd (Tue), in the men's football match between South Korea and Saudi Arabia, the combination of caster Kim Sung-joo and commentators Ahn Jung-hwan and Seo Hyung-wook also won the viewers' choice by ranking 1st with a viewership of 4.5%. As these three broadcasters have worked together in numerous tournaments, they are already considered a 'national team-level football broadcasting team' and continue to record 1st place in viewership for every match. They have been proving the power of veterans by showing broadcasts filled without gaps with their witty banter and deep expertise.

The reason MBC's Asian Games broadcasts are being chosen by viewers lies in the chemistry of the broadcasting teams that highlight the characteristics of each sport. In basketball, they add fun to the game with new and fresh chemistry; in baseball, commentators Jung Min-chul and Oh Seung-hwan, recognized as pitching legends, raise the tension of the match with their professional perspectives and passionate shouting; and in football, caster Kim Sung-joo and commentators Ahn Jung-hwan and Seo Hyung-wook, who have worked together for a long time, accurately point out the flow of the game while adding banter that viewers can laugh and empathize with. Furthermore, the MBC broadcasting team does not stop at simply conveying the situation inside the stadium. While meticulously analyzing the players' movements and crucial moments, they breathe together with the hearts of viewers watching the match to support the national team, creating the 'fun of watching together.' They send passionate cheers to the players, cheer louder than anyone at decisive moments, and sometimes add information and timely wit that is difficult to know from the match alone, providing viewers with an immersive experience as if they are running alongside the players.

Having gained momentum by sweeping 1st place in viewership for its main sports from the early stages of the tournament, MBC plans to deliver vivid realism and emotion to living rooms even during the Chuseok holiday. With the vigorous performance of the South Korean national team players and the dignified broadcasting of MBC's veteran team, MBC's 1st place viewership streak is expected to continue throughout the Chuseok holiday.

◆ At a Glance

· Issuing Organization: MBC

· Category: Aichi-Nagoya 2026 Asian Games

· Distribution: September 23, 13:00

Source: MBC Press Release

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