MLB unveils 26FW beanie campaign with group RESCENE
Fashion brand MLB has released its 26FW beanie campaign, "MY ICONIC BEANIE, THE RESCENE WAY," featuring the group RESCENE. The campaign focuses on the brand's representative "Miyaong Beanie" item, with members showcasing various winter styles.
Fashion brand MLB released the 26FW beanie campaign "MY ICONIC BEANIE, THE RESCENE WAY," in collaboration with the group RESCENE, on the 7th. This campaign focuses on the brand's representative item, the "Miyaong Beanie," with RESCENE members presenting winter styling that highlights their individual personalities.
Members LIV, MINAMI, MEI, and ZENA created a "hip-feminine" mood using beanies in various colors such as pink, ivory, and brown. LIV matched a plush Miyaong Beanie with an off-the-shoulder sweatshirt, while MINAMI emphasized a sporty atmosphere with a white beanie and a hooded zip-up. MEI and ZENA also suggested different winter fashions by combining ribbed hooded zip-ups and Henley neck T-shirts. As the fashion industry has recently been strengthening goods marketing using idol groups, this photo card strategy is also analyzed to be effective in imprinting the brand's youthful image.
Along with the campaign, MLB is conducting a promotion to give away photo cards containing pictorial images of each member. Kim Tae-yeong, head of the MLB marketing division, stated, "RESCENE's sensible image aligns with the trendy brand mood that MLB pursues," and added, "We plan to continue delivering new season styles through various contents in the future."
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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