RESCENE tops October singer brand reputation rankings

RESCENE secured first place in the October 2026 singer brand reputation analysis with 9,540,370 points, ahead of BTS and Lim Young-woong. While RESCENE's index decreased slightly from September, IVE saw a significant rise of 112.4% in the rankings.

The group RESCENE ranked first in the October 2026 singer brand reputation analysis. The Korea Corporate Reputation Research Institute announced that after analyzing 129,688,950 pieces of singer brand big data from September 24 to October 24, RESCENE's brand reputation index was calculated at 9,540,370 points. BTS took second place with 6,708,845 points, and Lim Young-woong ranked third with 5,924,130 points. ATEEZ and IVE followed in fourth and fifth place, respectively. This analysis was based on consumer participation, media, communication, and community indices. The volume of big data analyzed increased by 3.15% compared to the September survey.

Big data analysis increases by 3.15% from September

According to the Korea Corporate Reputation Research Institute, this singer brand reputation survey was conducted using singer brand big data collected from September 24 to October 24, 2026. The scale of the analysis was 129,688,950 pieces, a 3.15% increase from the 125,722,522 pieces in September. The institute calculated the brand reputation index for each singer by analyzing consumer participation, media, communication, and community indices. The announced indices are the result of analyzing the relevant big data collected during the survey period by category.

In this survey, the top five were RESCENE, BTS, Lim Young-woong, ATEEZ, and IVE. Each brand's index rose or fell compared to the previous month. RESCENE's index decreased by 0.49% from 9,587,604 points in September to 9,540,370 points in October. BTS rose by 24.53% from 5,387,142 points to 6,708,845 points. Lim Young-woong fell by 2.72% from the previous month, and IVE rose by 112.4% compared to the previous month.

RESCENE records highest communication index among four indices

RESCENE is a group consisting of WONI, LIV, MINAMI, MAY, and ZENA. In this survey, they recorded 1,162,360 for consumer participation, 1,351,164 for media, 3,706,770 for communication, and 332,76 for community. Among the four categories, the communication index was the highest, followed by the community index. The brand reputation index, which is the sum of the indices for each category, was calculated at 9,540,370 points. Although the index was 0.49% lower than last month, they ranked first among all singers.

RESCENE is a five-member girl group that debuted in March 2024 with the title track "UhUh" from the single "Re". According to a related article, the scene where MINAMI transformed into a gyaru style in the YouTube content "Hello, please look after me, I'm WONI" hosted by member WONI drew attention. The article reported that MINAMI's shout of "Geoje Yahoo" in the video became consumed online like a buzzword, serving as an opportunity to promote the group's name. In this singer brand reputation survey, RESCENE was calculated as first place by analyzing the group-level consumer participation, media, communication, and community indices.

BTS rises 24.53%... Lim Young-woong ranks 3rd

BTS took second place with a brand reputation index of 6,708,845 points. Compared to the September index of 5,387,142 points, it rose by 24.53%. By category, it was analyzed as 285,502 for consumer participation, 996,545 for media, 1,853,421 for communication, and 3,573,377 for community. Among the four categories, the community index was the highest. The institute described the BTS brand as an idol group currently on a world tour.

Lim Young-woong rose to third place with a brand reputation index of 5,924,130 points. The index fell by 2.72% from the previous month. In this survey, Lim Young-woong's consumer participation index was 671,470, media index was 1,334,518, communication index was 2,287,172, and community index was 1,639,070. Among these, the communication index was the highest. Koo Chang-hwan, head of the Korea Corporate Reputation Research Institute, explained the top results, stating, "RESCENE brand, which has reached the position of a national girl group loved by all generations, ranked 1st; BTS brand, an idol group shining in Korea currently on a world tour, ranked 2nd; Lim Young-woong brand, which grows together with a community of good influence, ranked 3rd; ATEEZ brand, loved for their intense choreography, ranked 4th; and IVE brand, the 'children's president' who returned with a new song, ranked 5th."

ATEEZ 4th, IVE 5th... Rankings revealed up to 30th

ATEEZ recorded 4th place with 3,912,689 points. The previous month's index provided in the related article was 4,183,730 points, meaning this month's index is 6.48% lower. ATEEZ's October brand reputation index was analyzed as 373,601 for consumer participation, 767,535 for media, 1,433,986 for communication, and 1,337,568 for community. IVE rose to 5th place with 3,530,296 points. Compared to the previous month's index of 1,662,087 points, it rose by 112.4%. Koo Chang-hwan mentioned IVE's new song comeback while explaining the October rankings.

The top 30 singer brand reputation rankings announced by the Korea Corporate Reputation Research Institute include RESCENE, BTS, Lim Young-woong, ATEEZ, and IVE, followed by BLACKPINK, ILLIT, Stray Kids, Park Ji-hyun, Seongri, Jang Han-byeol, aespa, SEVENTEEN, Kim Yong-bin, and Jang Yoon-jeong. Following them, CORTIS, Lee Changsub, EXO, Lee Chan-won, I-dle, Sung Si-kyung, ENHYPEN, KiiiKiii, PSY, Epik High, Youngtak, LE SSERAFIM, WOODZ, Park Seo-jin, and Girls' Generation are named up to 30th place. The institute surveyed big data for a total of 100 singers, including these rankings.

This announcement is the result of the singer brand big data analysis from September 24 to October 24, 2026. The Korea Corporate Reputation Research Institute calculated RESCENE as 1st, BTS as 2nd, and Lim Young-woong as 3rd based on consumer participation, media, communication, and community indices, with ATEEZ and IVE following. The survey subjects included BIGBANG, BIBI, TWICE, IU, DAY6, NCT, TAEYEON, and BabyMonster, in addition to the singers in the top 30.

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