New Balance Launches ‘House Of 204’ Campaign with Actress Jung Ryeo-won

New Balance, a sports brand under E-Land World, revealed its 26FW ‘House Of 204’ campaign on the 17th, appointing actress Jung Ryeo-won as the model. This campaign captures the sensible atmosphere pursued by the brand by organizing Jung Ryeo-won's daily life by time of day.

The video is divided into three themes: brown at sunset, ivory at night, and black in the morning. Jung Ryeo-won showcased styling using 204L sneakers to match each time slot, emphasizing the natural style the brand aims for. As the fashion industry has recently been trending toward strengthening minimal designs centered on low-profile silhouettes, this new product is interpreted as targeting both practicality and trends simultaneously.

The 204L series introduced this time is a product that modernly reinterprets New Balance's archive. It utilizes a combination of various materials such as suede, nylon, and synthetic leather to create a three-dimensional feel, and provides two colors of shoelaces to allow for styling according to the wearer's preference. A New Balance official stated, “204L is a sneaker that expresses the brand's values with a modern sensibility,” adding, “Through this campaign with Jung Ryeo-won, we aim to propose differentiated classic styling.”