Pinkfong to launch immersive Baby Shark musical at Yeongdeungpo Art Square

The Pinkfong Company will debut the interactive 'Baby Shark Boom-Cha Boom-Cha Musical' on December 2 at Yeongdeungpo Art Square, featuring a 240 pyeong stage where audiences complete missions alongside actors until March 28, 2027.

The Pinkfong Company, a global family entertainment company, will begin the first performances of the interactive 'Baby Shark Boom-Cha Boom-Cha Musical' on December 2 at Yeongdeungpo Art Square.

The musical features seven theme zones arranged on a stage approximately 240 pyeong in size, allowing the audience to move freely without assigned seating to explore the secret spaces of 'Baby Shark's Hideout' with the actors and complete various missions. It utilizes a "sound play musical" format where the voices of the audience are integrated into the music in real time to complete the stage.

To enhance visual and auditory immersion, the production introduces centrally controlled lighting inspired by K-pop concerts and "starlight microphones" that change color. The story expands the existing universe with the introduction of new characters: the triplet younger siblings of Baby Shark's Ollie. The plot begins when the music box created by Ollie stops, following the journey of teaming up with friends to recover the lost rhythm.

To extend the audience experience beyond the performance, an MD pop-up store will operate, showcasing various goods such as magnetic attachment dolls, mini soft charm dolls, and starlight sticks.

An official stated, "We are presenting a new form of family entertainment where the audience directly participates to complete the performance," adding, "The expanded Baby Shark world and spectacular production will provide special memories for the whole family."

'Baby Shark Boom-Cha Boom-Cha Musical' is scheduled to run until March 28, 2027.

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