PlayX Studio to launch RESCENE pop-up store in Seongsu-dong
PlayX Studio, a subsidiary of Sewha P&C, will operate a five-day pop-up store in Seongsu-dong, Seoul, to celebrate the comeback of girl group RESCENE and their 4th mini album, PULSE.
PlayX Studio will host a five-day pop-up store in Seongsu-dong starting June 6 to celebrate girl group RESCENE's 4th mini album, PULSE. The exhibition features five immersive areas, including a heart bowling zone and a listening zone, designed to let visitors experience the album's concept.
PlayX Studio, a subsidiary of Sewha P&C, will operate a pop-up store for girl group RESCENE's 4th mini album, PULSE, for five days starting on the 6th in Seongsu-dong, Seoul. The event will feature an experiential exhibition centered around the album's concept, "PULSE."
The pop-up space includes interactive content for visitors, such as a listening zone, a heart bowling zone, and a mosaic wall. The venue features five immersive exhibition areas themed around "PULSE"—meaning heartbeat—alongside a merchandise area. The on-site production utilizes blue chiffon curtains and lace lighting to visually interpret the RESCENE universe.
Industry observers note that this pop-up is significant for being designed to enhance the fan experience beyond a simple exhibition. The combination of music listening and experiential elements reflects a trend of idol comeback marketing expanding into offline spaces. "In celebration of RESCENE's comeback, we have opened a pop-up store where visitors can experience the unique charms of this PULSE album in a three-dimensional way," a PlayX Studio representative stated.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
Comments 0
Comments are currently disabled.