RESCENE 'PULSE' pop-up store to open November 6 in Seongsu-dong
PlayX Studio is opening a pop-up store in Seongsu-dong from November 6 to 10 to celebrate the comeback of girl group RESCENE and their new mini-album 'PULSE'. The 500-pyeong lifestyle space will feature five themed zones designed around a heartbeat concept.
PlayX Studio, a subsidiary of KOSDAQ-listed Sewha P&C, will host a pop-up store in Seongsu-dong's Yeonmujang-gil from November 6 to 10 to celebrate the release of girl group RESCENE's new mini-album 'PULSE'. Held in a complex lifestyle space of approximately 500 pyeong, the event consists of five exhibition and experience zones based on the heartbeat concept of 'PULSE'.
Visitors can listen to the new album in a listening zone using high-fidelity headphones and experience heartbeat sounds in the 'Find the Pulse' zone. Additionally, interactive content is provided, including a heart-shaped pinball area, a mosaic wall where photo fragments are joined to complete a large image, and a photo wall featuring panels of RESCENE members.
A representative from PlayX Studio stated, "In celebration of RESCENE's comeback, we have opened this pop-up store so that the unique charms of the 'PULSE' album can be experienced three-dimensionally." The representative added, "PlayX will establish itself as a representative complex shopping platform in Seongsu-dong and a differentiated curation mecca spanning beauty, fashion, and lifestyle."
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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