SBS to launch new cultural talk show featuring Sung Si-kyung and others
SBS will premiere a new talk show titled 'Si Chim Poong: A Gathering of Culture Across Time' in January, featuring a unique lineup of hosts Sung Si-kyung, Chimchakman, and Kim Poong. The program will utilize AI technology to explore past eras and engage with viewer stories through a "new 21st-century style" of cultural enjoyment.
SBS will premiere 'Si Chim Poong: A Gathering of Culture Across Time' in January, featuring hosts Sung Si-kyung, Chimchakman, and Kim Poong. The program will utilize AI technology to explore historical and modern culture through viewer stories submitted via an official web board.
Singer Sung Si-kyung, broadcaster Chimchakman, and Kim Poong will unite for the new SBS variety program 'Si Chim Poong: A Gathering of Culture Across Time' (hereafter 'Si Chim Poong').
'Si Chim Poong' is a "time-penetrating" gathering that features unrestrained discussions across eras and various topics without fixed answers. As the name suggests—incorporating the characters for wind and flow—the show aims to present a "new 21st-century style" of cultural enjoyment by sharing the joy and elegance that flows through the ages, ranging from light chatter to diverse personal concerns.
The fresh combination of these three individuals has drawn significant attention. Sung Si-kyung, a long-time radio DJ with extensive hosting experience, is expected to create a comfortable space for conversation with guests through deep communication skills that have even charmed international stars like Tom Cruise. Chimchakman, a peerless creator with 6.9 billion cumulative views and a number one ranking in 1024 target long-form content, will add original fun with his unconventional wit and unexpected perspectives. Kim Poong, who has mastered various fields including webtoons, cooking, and variety shows, will provide realistic commentary across different sectors based on his diverse life experiences, while also being responsible for seamless chemistry with guests through his characteristic friendliness and quick wit. Interest is mounting regarding the unpredictable "tiki-taka" interaction between these three hosts, who possess different tastes and lifestyles.
'Si Chim Poong' will present a unique "time-penetrating" format that combines original AI technology with viewer participation. First, the show will use a search tool developed with AI experts to "penetrate" into a meaningful "day" for the guests. By looking into the culture of that time—including news, music, food, and trends—the show will engage in infinite, expansive talk that moves freely between the past and the present. Additionally, the program will penetrate into the stories of people living today by accepting actual viewer stories through an official web board (the Time Penetration Board) and open chat rooms. Expectations are high for what kind of heated discussions the three MCs, who have lived different lives, will hold regarding various stories ranging from trivial daily topics to deep concerns. Viewers can submit stories directly through the official website, the 'Time Penetration Board' (https://sichimpoong.com/).
Meanwhile, various guests from all walks of life are expected to visit 'Si Chim Poong' bringing their own special "days." It remains to be seen which individuals will meet the three MCs to showcase unique chemistry. SBS 'Si Chim Poong: A Gathering of Culture Across Time' is scheduled to begin its first filming this coming December and will meet viewers in January next year.
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Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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