SPOTV and Korea Racing Authority to Promote Running Events at Let's Run Park

SPOTV and the Korea Racing Authority will cooperate to create a healthy leisure culture and revitalize Let's Run Park. On the 8th, both sides signed a Memorandum of Understanding (MOU) at the Korea Racing Authority and decided to jointly promote the joint planning of campaigns, programs, and content, hold running events utilizing Let's Run Park nationwide, and discover sports and leisure content. The first joint event following the agreement is a night running event to be held at Let's Run Park Seoul this November. The two sides plan to link events running on the racecourse with running and travel content, and expand running events to Jeju, Busan, Yeongcheon, Seoul, etc., next year.

Agreement to Create a Healthy Leisure Culture

The Korea Racing Authority and SPOTV signed an MOU at the Korea Racing Authority on the 8th. Woo Hee-jong, Chairman of the Korea Racing Authority, and Hong Woo-seung, CEO of SPOTV, attended the ceremony. Both sides set the creation of a healthy leisure culture and the revitalization of Let's Run Park as the main goals of the agreement and decided to proceed with joint businesses for this purpose. The agreement includes the joint planning and operation of campaigns, programs, content, and side events. There are plans to jointly prepare related activities to create a healthy leisure culture and improve public perception.

The areas of cooperation are not limited to holding events. Both sides decided to discover content in the sports and leisure culture fields and jointly promote them. They will hold regular running events utilizing Let's Run Park nationwide and cooperate in promoting to revitalize the spaces. This is done by combining the Let's Run Park and sports/leisure spaces owned by the Korea Racing Authority with SPOTV's content planning and media capabilities. The two sides plan to promote Let's Run Park as a space where sports and leisure can be enjoyed together by linking offline events with media content.

The businesses presented in the agreement are divided into campaign/program/event operation, regular running events, and content discovery and promotion. Each will not merely proceed as separate businesses but will be connected to the utilization of Let's Run Park spaces. Both sides also announced a policy to continuously discover various sports and leisure content and programs rather than being limited to one-off events. Chairman Woo stated that through this agreement, he hopes Let's Run Park will expand into an open space where running and leisure can be enjoyed beyond horse racing.

First Night Running Event in Seoul this November

The first joint event after the agreement is a night running event to be held at Let's Run Park Seoul this November. Participants will run on the racecourse, an opportunity that is rarely available to run directly. The two sides plan to provide participants with a new sports and leisure experience by combining the space of Let's Run Park with SPOTV's running content.

Next year, they plan to expand running events to Let's Run Parks nationwide. The targets presented by both sides are Jeju, Busan, Yeongcheon, Seoul, etc. They will cooperate with local governments in the regions where each Let's Run Park is located to prepare events and programs that reflect regional characteristics. Using the night running event starting in Seoul as a stepping stone, they plan to operate running programs in other regions and reflect regional spaces and characteristics in the event composition.

Both sides also decided to promote ways to connect participants' regional visits to tourism and local commercial districts. The plan is to make participation in running events an opportunity to visit the region and develop them into events that can contribute to revitalizing the local economy by linking them with tourism and local commercial districts. The schedule and expansion plans included in the announcement are as follows.

Presenting Running/Travel Content 'RUN THE CITY'

In the content field, they will present the running/travel program 'RUN THE CITY'. It is scheduled to be broadcast through the SPOTV PLUS channel and will introduce the new charms and various things to enjoy at Let's Run Park. Beyond merely operating running events, the two sides plan to deliver the spaces and leisure activities that can be experienced at Let's Run Park as content.

'RUN THE CITY' is an original content operated by SPOTV that combines running and travel. SPOTV introduced that it has been suggesting a lifestyle of enjoying sports in daily life through this program. According to this agreement, the program will cover the spaces and things to enjoy at Let's Run Park, and offline running events will be connected to broadcast content. It is a method of jointly promoting the experience of participating in events and the content encountered through the channel.

Both sides plan to expand Let's Run Park into an 'After Work' space where sports and leisure can be enjoyed together. They will combine SPOTV's running content with the Racing Authority's space and promote Let's Run Park by linking offline events with media content. The agreement also includes discovering and promoting new content in the sports and leisure culture fields besides running. Both sides stated that they will continuously prepare various programs rather than one-off events to contribute to the long-term spread of a healthy sports and leisure culture.

Both Representatives Emphasize the Combination of Space and Media Capabilities

Woo Hee-jong, Chairman of the Korea Racing Authority, stated, "I am pleased to sign a meaningful agreement with SPOTV, which has created various contents and experiences as a professional sports media company." He added, "Through this agreement, I hope Let's Run Park will expand even further as an open space where running and leisure can be enjoyed beyond horse racing." He continued, "By combining SPOTV's content planning and media capabilities with the Korea Racing Authority's space and sports assets, we will continuously discover new content and develop it into a cooperation model that goes beyond simply holding events to create a new sports culture."

Hong Woo-seung, CEO of SPOTV, said, "I find it meaningful that we can create new value by adding SPOTV's content capabilities to the differentiated spaces held by Let's Run Park through the agreement with the Korea Racing Authority." He conveyed, "Starting with the running event held this November and 'RUN THE CITY', we will promote the charm of Let's Run Park in various ways and create opportunities for more people to experience sports close to their daily lives."

SPOTV introduced that it live broadcasts domestic and international sports content, including the KBO League, all matches of LAFC in the United States' MLS, MLB, four competitions supervised by UEFA, PGA TOUR, LPGA, BWF, and WTT. It was selected as the first non-terrestrial official broadcaster for the Hangzhou 2022 Asian Games, and it will also broadcast the 2025 Asian Winter Games and the Aichi-Nagoya 2026 Asian Games. The five major domestic high school baseball competitions are being presented as the 'SPOTV High School Baseball Series.'

The night running event at Let's Run Park Seoul this November and 'RUN THE CITY' are the first businesses of the cooperation between the two sides. Next year, they plan to expand running events to Jeju, Busan, Yeongcheon, Seoul, etc., and prepare programs reflecting regional characteristics together with local governments. The Korea Racing Authority and SPOTV intend to continue cooperation in the sports and leisure fields and the utilization of Let's Run Park spaces by continuously discovering events and content.

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