WSC Sports reveals AI automatic highlight production cases for KBO and others at National Assembly forum
WSC Sports participated as an invited speaker at the '2026 Content Future Forum' held at the National Assembly Members' Office Building, presenting the future of sports media transformed by AI technology. The company shared its experience in automating sports content production and distribution, including collaborations with the KBO, NBA, LaLiga, and ESPN.
AI-based sports content technology company WSC Sports announced that it participated as an invited speaker at the ‘2026 Content Future Forum’ held at the first small conference room of the National Assembly Members' Office Building in Yeouido, Seoul, on September 30, presenting the future of sports media being changed by AI technology.
At this forum, co-hosted by Lee Jae-jung, Chair of the National Assembly Culture, Sports and Tourism Committee, and CBS M&C, major figures attended, including Choi Hwi-young, Minister of Culture, Sports and Tourism, Hwang Hee, a lawmaker and former Minister of Culture, Sports and Tourism, Choi Min-hee, a lawmaker, Na I-yeong, CEO of CBS, and Kim Dong-wook, CEO of CBS M&C. About 100 people from politics, government, content and sports industries, and academia gathered to discuss the direction of industrial development under the theme ‘Convergence of AI and K-Culture Content, Asking the Future of the Media Industry!’
At WSC Sports, Oh Seong-taek, head of Korean business, was invited as one of the three official presenters and took the stage. After greeting major guests and industry officials on-site, Oh introduced the diversification of sports media platforms using AI and the direction of new media development under the theme ‘The Next Generation of Sports Storytelling.’
Oh introduced the process in which WSC Sports' AI technology analyzes key scenes of match videos in real time to automatically produce highlights and distributes content according to fans' interests and the characteristics of digital platforms. He shared experience collaborating with global sports leagues and media such as the NBA, LaLiga, and ESPN, and also explained the case of automating the production and distribution of AI-based match content with the domestic KBO.
At the forum that day, Choi Eun-gyeong, CEO of Clay Pictures and Chair of the Korea AI Drama Creators Association, presented on the changes in the content production environment due to the introduction of generative AI and measures to protect creators under the theme ‘Light and Shadow of the K-Content Production Ecosystem being Reshaped by AI.’ Lee Jun-seong, a professor of the Department of Sport Industry at Yonsei University, pointed out the changes in AI and big data-based sports broadcasting/analysis technology and digital content consumption methods under the theme ‘Even if the match ends, the content continues (Sports content, gaining wings through AI).’
Following the presentation, Oh participated in a general discussion conducted by Han Gyu-hoon, a professor of the Department of Public Relations and Advertising at Sookmyung Women's University. Along with CEO Choi Eun-gyeong and Professor Lee Jun-seong, he discussed ‘Policies and Tasks for the Win-Win Cooperation between K-Culture and AI-based Media Industry’ and shared perspectives from the sports content industry.
This invited presentation was an occasion to connect the experience of utilizing AI in global sports venues with discussions on the future of the domestic media industry. Through the keynote presentation and general discussion, WSC Sports expanded its touchpoints with domestic policy, industry, and academia, providing an opportunity to increase its recognition and reliability in the domestic market as a leading global sports AI technology company.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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