Adidas Originals X Jennie First Collaboration Collection to Launch Worldwide on September 1

Adidas Originals will simultaneously launch its first collaboration collection, 'adidas Originals by JENNIE', featuring global icon Jennie, worldwide on September 1.

Adidas Korea officially announced this information on the morning of August 28.

Jennie Directly Participated in the Design

Jennie, who has served as a global ambassador for Adidas for several years, directly participated in the design of this collection.

The collection, themed 'Functional Grace', captures the restrained beauty and elegant silhouettes of ballet along with modern femininity.

Jennie stated, "Through this collaboration, I wanted to newly express the classic heritage of Adidas Originals through my own perspective and energy."

She added, "My goal was to capture the softness and restraint felt in ballet, along with the strength behind it, within an endlessly unfolding unknown space."

Pictorial Set Against the Universe

The collection pictorial was shot under the concept of 'Cosmic Ballerina: Kinematics', set against surreal spaces reminiscent of planets and the vast universe.

Jennie shared her thoughts, saying, "Overall, I focused on expressing a cinematic and surreal mood that feels timeless yet futuristic, and quiet yet possessing a strong presence."

From Superstar to Bodysuits

The 'SUPERSTAR SQ BALLET', featuring a square silhouette inspired by ballet pointe shoes, will be presented as a representative product.

This product features premium leather material, sheepskin lining, ribbon details, and detachable laces.

For apparel, the Adidas signature track tops and track pants have been reinterpreted with wrap-around details.

Layering t-shirts, wrap skirts, knit wrap cardigans, sheer sleeveless bodysuits, sheer leggings, and polar fleece half-zip hoodies will also be released.

Accessories include high knit leg warmers and cutout socks.

Pop-up Store and Purchase Locations

Prior to the official launch, a pre-launch pop-up store will be held at Layer Studio 41 in Seongsu-dong, Seoul, from August 29 to 30.

At the venue, the main campaign video, which has not yet been released, will be unveiled for the first time, and there will also be an opportunity to purchase products in limited quantities first.

Detailed information can be found through the official Adidas Originals social media accounts.

Source: Adidas Korea Press Release (Newswire)

Special Times is striving to deliver faster and more diverse news to readers with the help of AI technology.