Girl Group BESTie's 'Love Condition'... Climbing Back Up the Charts via TikTok and Dominating Asian Music Charts

[Special Times] Reporter Choi Sun-eun=Girl group BESTie's 2013 release 'Love Condition' is rapidly rising in popularity worldwide after a long time. As past stage videos receive renewed attention on YouTube, the track is showing a "chart reversal" phenomenon, recording high rankings on music search services.

BESTie's 'Love Condition' recently took the top spot on the Shazam Korea chart, ranked 2nd in Vietnam, and is receiving significant interest in major Asian countries such as Japan, China, Thailand, and Singapore. This is because the song has gained immense popularity on short-form platforms like Instagram Reels and TikTok. In particular, posts utilizing this song have exceeded 100,000 on TikTok, attracting new popularity among many users.

Furthermore, past music show performances and the original music video are receiving renewed attention on YouTube, and it has entered the top 10 popular music videos on YouTube Music. It is highly unusual in that a past song, rather than a new release, is enjoying renewed popularity.

'Love Condition' consists of lyrics that funnily and honestly express conditions for an ideal type, paired with a bright melody. At the time of its release, the song was discussed among many as a 'sum-deut-myeong' (a song you listen to secretly), but now it is expanding its popularity even to a new generation. This, coupled with changes in music consumption methods, shows that even songs that were not noticed in the past can be chosen by the public in new ways as time passes.

This phenomenon is meaningful in that 'Love Condition' is receiving global attention, surpassing the commercial success it had when it was first released. This new heyday for the song, arriving 13 years after its release, clearly demonstrates a different trend in music consumption compared to before.