Sennok products sell out after ENHYPEN's SUNOO pictorial release
Lifestyle beauty brand Sennok reported that its perfume and hand cream sets sold out on the first day of release following a digital cover pictorial featuring ENHYPEN member SUNOO.
Sennok products sold out on their first day of release following the release of an Esquire digital cover featuring ENHYPEN member SUNOO. The limited special sets for the CJ Olive Young November Olyoung Pick event also recorded first place in sales at CJ Olive Young.
Lifestyle beauty brand Sennok has released a pictorial for 'Perfume No More Kiss' featuring ENHYPEN member SUNOO. The pictorial was presented as an Esquire digital cover and features the perfume and hand cream selected by SUNOO.
Sennok announced that following the release of the pictorial, the products—which were launched as limited special sets for the CJ Olive Young November Olyoung Pick event—sold out on their first day of release. The brand added that the products recorded first place in sales at CJ Olive Young. Industry observers view this as a case where brand awareness was boosted through the combination of an idol collaboration and digital cover exposure.
“ENHYPEN SUNOO's unique image, which is flawlessly clear yet possesses a mysterious charm, perfectly matched the narrative of 'No More Kiss' that expresses the excitement of love,” a Sennok marketing representative said. The representative continued, “We are sincerely grateful for the immense interest and love received immediately after the release of this exclusive special set, and the sold-out products are scheduled to be restocked in the near future.”
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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