Crocs to hold fan signing event with ambassador NCT WISH to celebrate new product

Footwear brand Crocs will hold a fan signing event to celebrate the launch of a new product with its brand ambassador group NCT WISH at the COEX Live Plaza in Seoul on September 22.

This event was prepared to commemorate the release of the ‘Classic Crafted Vegan Suede Stitch Clog’. On the day of the event, the members of NCT WISH are expected to appear, styling the new product according to their individual personalities. Along with the fan signing, programs for direct communication with fans, such as Q&A and photo times, will be conducted, and the venue will operate in an open format.

Through this event, the brand plans to expand its campaign message of 'self-expression as myself' into an offline space. Expanding offline touchpoints using an idol group is interpreted as a strategic move to naturally connect fandom loyalty to the brand experience.