Hearts2Hearts targets fans by moving between stages and self-produced content

The group Hearts2Hearts is expanding its fanbase by simultaneously showcasing charisma on stage and friendly charms off stage. Since debuting with ‘The Chase’ last year, Hearts2Hearts has released ‘Rude!’, ‘Lemon Tang’, and more, and is continuing active promotions by releasing their Japanese debut single ‘Iconic Heart’ last month. In particular, as of the 13th, the combined views for episodes 1 and 2 of their self-produced content ‘Iconic Power Race’ have surpassed 7.17 million, receiving a hot response online.

An official from the agency stated that the members are actively participating in the production process, enjoying the filming and even coming up with ideas themselves. Furthermore, it is evaluated that short-form content capturing the members' natural appearances and witty choreography contributed to drawing public interest. ‘Iconic Heart’ completed a successful Japanese debut by recording 2nd place on both the Oricon Weekly Single Chart and the Billboard Japan Hot 100, and they are currently preparing Korean version activities for domestic fans.

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