HYBE's rookie girl group TUIDE succeeds in entering charts with all tracks from debut album

TUIDE, a seven-member girl group introduced by HYBE's new label ABD, is drawing attention with their debut EP 'TUNE & PLAY' released on August 24. As of the morning following the release, all five songs included in the album entered the Melon 'Hot 100' chart, receiving evaluations that they have driven consumption at the album level rather than just by individual songs.

TUIDE advocates for the 'Soultronic' genre, which combines soul sensibilities with electronic sounds, and captures various musical colors such as 1990s R&B, House, and UK Garage in the album. In particular, the title track 'SUN KISS' attempts to find a point of contact between generations by sampling the Latin House track by Souvien de released in 2001.

According to media reports, TUIDE has chosen a strategy that emphasizes the unity of the group as a whole rather than the individuality of each member. By having all members wear all-white outfits and consistently tuning their vocal tones, they are focusing on increasing the team's brand value, and these moves are receiving positive responses from overseas music media and review platforms.

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