Illit Tempts Fans with 'DEARLIT' Pop-up Store... An Opportunity to Experience Unique Characters

[Special Times] Reporter Choi Sun-eun=Girl group Illit announced the holding of a pop-up store themed around a new character called 'DEARLIT'. Belift Lab, the agency for Illit, stated that this pop-up will be operated from September 2 to 6 on the 1st floor of the HYBE building in Yongsan-gu, Seoul.

'DEARLIT' carries the meaning of 'my most precious friend' and is implemented through characters Chiti, Oritokki, Mocallatte, Hihi, and Paekkor, which each possess the unique charms of the Illit members. Each member actively participated in the development of their own characters, meticulously composing the characters' personalities, appearances, and features.

This pop-up is designed to connect and express the fairy-tale-like worldview of 'DEARLIT' with reality, allowing visitors to experience that world directly. At the entrance, character sculptures serve as photo zones, and various animations are screened inside. Interactive content is also provided so that people can take home special memories.

Additionally, the pop-up will prepare various practical products for teenagers, such as stress ball keyrings, keycap keyrings, 3D stickers, scrunchies, cushions, hairbands, and T-shirts. Depending on the purchase amount, opportunities are also given to receive DEARLIT transparent photocards and to take photos at the Photoism booth within the pop-up.

Visiting this pop-up store will operate on a pre-reservation system through the global platform Weverse, and applications will begin from 11 AM on the 27th. Illit is scheduled to take the stage at the '2026 K-World Dream Awards' held at KINTEX in Ilsan on the same day.