Louis Vuitton unveils 2027 Women's Cruise campaign set at The Frick Collection in New York

Louis Vuitton has unveiled its 2027 Women's Cruise campaign by Nicolas Ghesquière. The campaign was filmed at The Frick Collection in New York, the site of the cruise show held this past May, and features house ambassadors Chase Infiniti and Alysa Liu, as well as actress Amiah Miller and Julia Maencha.

Shot by Ethan James Green, the work depicts a journey following the artworks within the museum. Set against the backdrop of the historic gallery, the campaign captures the process of encountering one of the world's finest collections of European fine art and crafts, focusing on movement between art and imagination rather than a single destination.

The campaign reveals timeless charm through shifting silhouettes within the spaces of The Frick Collection. A variety of outfits—ranging from wrap jackets with Art Deco details to monochrome leather looks, sheer knit tops, and balloon sleeve dresses—contrast with the classical paintings and Gilded Age architectural styles. The harmony between the museum's spatial characteristics and the clothing serves to visually expand the artistic communion.

Iconic bags, including the Highline Bag, Speedy Soft 30, Multipass, and Side Trunk, add accents to the silhouettes. As the looks move through libraries, galleries, and salons, each outfit completes a unique atmosphere by blending with the surrounding interiors. The collection will be available at stores and through official channels starting November 13. This move, which actively utilizes the cultural space of the museum as a fashion stage, is being evaluated as a modern reinterpretation of the brand's traditional travel heritage.

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