Outback Steakhouse partners with Disney Korea for Avengers themed menu

Outback Steakhouse has launched a limited-edition menu featuring Tomahawk Steak and character-inspired desserts in collaboration with The Walt Disney Company Korea ahead of the release of Avengers: Doomsday. The themed experience includes decorated store interiors and digital videos to enhance the brand's visual atmosphere.

Outback Steakhouse has partnered with The Walt Disney Company Korea to release a limited-edition menu reflecting the Marvel cinematic universe ahead of the film's release.

The newly introduced set products consist of Tomahawk Steak, salads, pasta, beverages, and desserts. In particular, the main steak was designed using ideas from Marvel props, while the beverages and desserts utilize colors and ingredients that capture the characteristics of major characters from the film.

As the dining industry continues to see cases of collaborations with film intellectual property, this partnership is interpreted as an attempt to create a differentiated atmosphere by enhancing visual elements. Along with the menu launch, Outback has released a digital video and decorated the interior of its stores with related themes so that visitors can experience the atmosphere throughout the entire space.

“Ahead of the release of Avengers: Doomsday, we pursued this collaboration to present various themed menus centered around Outback's representative 'Tomahawk Steak',” an Outback official stated. “We will continue to collaborate with various content IPs to provide customers with new gastronomic experiences and expand Outback's unique, differentiated brand experience.”

Read the original (Korean)