Mars Korea Twix Selects Boy Group TWS as First Brand Ambassador

Twix, the chocolate bar brand from Mars Korea, has selected the second-year boy group TWS as its first brand ambassador in the country. Twix decided on this collaboration, judging that the refreshing energy possessed by TWS and the natural relationships between the members align with the brand's pursued value of sharing.

This collaboration is being conducted as part of the ‘Because there are two, Twix’ campaign. Twix plans to emphasize the message of narrowing the distance between people by sharing two bars, and through TWS, it plans to highlight moments of sharing joy with others in daily life. The friendly marketing strategy utilizing an idol group is interpreted as an intention to expand touchpoints with the younger generation and refresh the brand image to be more youthful.

A representative from Mars Korea stated, “TWS's fresh charm will create optimal synergy with the campaign message,” and added, “We hope consumers experience sweet moments in their daily lives while sharing Twix.” Related content will be released sequentially starting from the 2nd, and a limited edition package containing the members' ID photos is scheduled to be released in October.