Mega MGC Coffee, NCT 127 Debut 10th Anniversary Fan Signing Event Promotion

Mega MGC Coffee is conducting the frequency promotion ‘COMPLETE 127’ until the 15th of next month to celebrate the 10th anniversary of the group NCT 127. This event is conducted in a way that involves performing the ‘1+2+7=10’ mission, inspired by the group's name, to collect 10 stickers, and customers who complete the mission will be automatically entered into a fan signing event.

The event covers a total of 10 items, including new autumn menu items and green-colored beverages. Participants can purchase menu items and accumulate stickers through the official app. Additionally, customers who complete the frequency will be provided with photo cards capturing the members' daily lives on a first-come, first-served basis, and a ‘Special Listening Time’ has also been arranged where songs voted for by fans can be listened to on-site. Amidst the recent trend in the food and beverage industry to strengthen experiential marketing targeting idol fandoms, this event is interpreted as a strategy to provide fans with an experience of communication that goes beyond simple consumption.

A Mega MGC Coffee official stated, “We planned this event to celebrate NCT 127's 10th anniversary together with the fans,” and added, “We will establish ourselves as a brand that adds joy to the precious memories of fans.”