Nothing Better collaborates with YouTube web variety show ‘Bulk Up’… introducing large-capacity product sets

Nothing Better, an inner beauty brand from The Future, is collaborating with A&E Digital Studio's YouTube web variety show ‘Bulk Up’. In connection with content introducing the brand's products, a promotion will be held for seven days from October 7 to 13.

The newly revamped ‘Bulk Up’ is a program that introduces brand products in large capacities or mixed configurations. The concept has changed from the existing logistics warehouse concept to a ‘Bulk Truck’ concept, and Nothing Better is participating as the first collaborative brand.

The event products include protein shakes, Drinkit, and Luvtea Pumpkin Tea. The protein shakes consist of three flavors: Choco Crunch, Strawberry Latte, and 19 Grains, containing up to 19g of protein per pack. These are 40g individual pouch products, and this configuration is divided into bundles of 15, 60, and 120 units. The 120-unit bundle contains 40 units of each flavor.

Drinkit consists of three types: organic red bean water, organic drinking salad, and organic apple cabbage juice. The organic red bean water is an organic processed food certified product that uses more than 95% organic certified agricultural products. The drinking salad contains five types of organic fruits and vegetables, including apple, carrot, kale, celery, and broccoli. Drinkit will be presented in mixed configurations of 24, 48, and 72 units.

Luvtea Pumpkin Tea is a product made by low-temperature drying, roasting, and blending old pumpkins. The event configuration is 4 boxes of 15 units each. By linking the content with product configurations to introduce large-capacity and mixed products together, the focus of the collaboration is placed not only on product exposure but also on bundle configurations. Actual performance is expected to be confirmed through content response and event results.

Read the original (Korean)