Nothing Better releases Pumpkin V Shot and White Tomato Shot liquid sticks
Inner beauty brand Nothing Better, under the global wellness group The Future, has released two new liquid stick products: Pumpkin V Shot and White Tomato Shot.
Wellness brand Nothing Better has launched two new waterless liquid stick products, Pumpkin V Shot and White Tomato Shot, which feature concentrated ingredients like low-molecular fish collagen and organic tomato in 10g pouches.
Nothing Better, an inner beauty brand under the global wellness group The Future, has released two new liquid stick products: "Pumpkin V Shot" and "White Tomato Shot."
Both products are designed as liquid sticks that contain concentrated primary ingredients without the addition of purified water. Each product consists of seven 10g pouches and can be consumed as is or with water. They feature "easy-cut" packaging for portability and ease of opening, and production takes place in HACCP-certified facilities.
"Pumpkin V Shot" is characterized by its use of domestic old pumpkin and sweet pumpkin. It also includes five additional ingredients: red bean, corn silk, pear, red grape, and carrot, supplemented with 300Da low-molecular fish collagen and 17 types of mixed lactic acid bacteria. It contains no synthetic colorants, synthetic flavors, synthetic preservatives, or synthetic sweeteners. "White Tomato Shot" combines white tomato with organic red tomato, blended with organic lemon and Shine Muscat. It is further supplemented with five ingredients: low-molecular fish collagen, hyaluronic acid, L-glutathione yeast extract, hydrolyzed elastin, and vitamin C, and contains no synthetic flavors or synthetic preservatives.
The products offer a wide range of choices by varying their ingredients and flavor profiles. However, as the inner beauty market is being rapidly filled with products of similar concepts, the brand appears to need to more clearly demonstrate the identity of each product beyond just ingredient combinations to maintain differentiation.
“These new products are in a liquid stick format that can be easily taken in daily life, applying formulations that utilize the characteristics of each ingredient,” said Nothing Better CEO Choi Hee-jae. “We plan to introduce various products so that individuals can create daily wellness routines tailored to their tastes and lifestyles.”
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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