Vegan Skincare Brand FULLY Appears on YouTube Variety Show ‘Musogin’

FULLY, a vegan skincare brand operated by Adapt, appeared on the YouTube commerce variety show ‘Musogin’ hosted by entertainer Hong Hyun Hee. In the video released on the 3rd, Hong Hyun Hee visited the brand's site to personally verify products and negotiate discount benefits.

Through this broadcast, a total of about 20 products were introduced, including five major products such as the No-Sebum Jelly Powder, NMN NAD Elasticity Sun Serum, and Rice Cera Capsule Cream, as well as the cleanser lineup. The brand plans to conduct a promotion for these product lines until the 9th.

Given that commerce marketing utilizing YouTube variety shows has recently been making practical contributions to increasing brand awareness and expanding sales, this collaboration is also interpreted as a strategic choice to broaden consumer touchpoints. However, the key to future growth will be to continuously prove the brand's unique product strength rather than stopping at a one-time promotion.