RAFFINEUR Appoints THE BOYZ's Kevin as Ambassador… Launches Official MD for First Single 'FREECHILD'

Lifestyle fragrance brand RAFFINEUR has appointed THE BOYZ member Kevin as its first official brand ambassador. In conjunction with the release of Kevin's first single album 'FREECHILD', both parties are conducting an official MD collaboration, and product sales began through the RAFFINEUR official mall on September 2.

This project was planned to expand the message Kevin intends to convey through his album into a fragrance to deliver to fans. Kevin personally selected the 'Metal Tulip' scent as the main product for this collaboration. He emphasized the connection between the scent and the album, stating, "The raw feeling felt from the metallic notes resembles the album title FREECHILD."

Official MD Composition and Sales Information

RAFFINEUR stated that Kevin was selected as an ambassador because his direction, characterized by having his own way of expression, aligns with the sensory direction of the brand's fragrances. They explained that since Kevin personally contemplated the connection between the scent and the album, the collection was composed so that fans can remember this album through scent beyond just music.

Meanwhile, RAFFINEUR is a fragrance care brand established in 2017 that presents layered perfumes based on sophisticated refinement technology. Detailed information and events related to this collaboration will be released sequentially through RAFFINEUR's official channels.

Source: RAFFINEUR Press Release (Newswire)

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