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Na Yeong-seok's variety show 'Space Rice Cake Shop' struggles with 2% viewership... theories of self-replication limits emerge

Na Yeong-seok's variety show 'Space Rice Cake Shop' is experiencing a decline in viewership, hitting a low of 2.1% in its 7th episode.

Na Yeong-seok's variety show 'Space Rice Cake Shop' struggles with 2% viewership... theories of…
▲ Provided by the broadcaster

Na Yeong-seok's variety program 'Space Rice Cake Shop' is struggling due to poor viewership ratings. After recording 3% for the 2nd episode broadcast on the 7th of last month, according to Nielsen Korea nationwide standards, it showed a downward trend, falling to a minimum viewership of 2.1% in the 7th episode.

Inside and outside the industry, analyses are emerging regarding these results, suggesting that the chronic self-replication system of Na Yeong-seok style variety shows has reached its limit. It is pointed out that the composition, which fails to break away from the existing restaurant management formats such as 'Youn's Kitchen', 'Kang's Kitchen', and 'Jinny's Kitchen', is giving viewers a sense of déjà vu.

In particular, it is cited as a disappointment that the show failed to bring out the personalities of the 'Earth Arcade' members and instead became buried only in the labor-intensive rice cake making process. As the previous work 'GBRB: Farm Operation - Go Go Farm' also started at 3% for its first broadcast and ended at 2.0%, cold warnings from viewers toward Na Yeong-seok's crew continue to follow.

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#Na Yeong-seok #Space Rice Cake Shop #Nielsen Korea #variety show #viewership ratings
Jeong Si-hwan
Jeong Si-hwan
SPECIALTIMES GLOBAL · K-pop Reporter

Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.

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