The Glenlivet launches limited 12-Year-Old Provence Edition in Cheongdam-dong
The Glenlivet, a single malt Scotch whisky brand from Pernod Ricard Korea, held a launch event for its limited '12-Year-Old Provence Edition' at People the Terrace in Cheongdam-dong. The event, themed 'The First Journey,' featured a sensory experience tracing a path from Speyside, Scotland, to Provence, France.
The Glenlivet held a launch event for its 12-Year-Old Provence Edition at People the Terrace in Cheongdam-dong, debuting the brand's first product finished in French white wine casks from Château Sainte Marguerite, Rivesaltes, and Sauternes.
The Glenlivet, a single malt Scotch whisky brand from Pernod Ricard Korea, held a launch event for its limited '12-Year-Old Provence Edition' at People the Terrace in Cheongdam-dong. Under the concept of 'The First Journey,' the event was designed to allow guests to experience a journey spanning from Speyside, Scotland, to Provence, France.
The '12-Year-Old Provence Edition' is the first The Glenlivet product finished in French white wine casks, featuring a harmony of aromas and fruit notes from Château Sainte Marguerite, Rivesaltes, and Sauternes casks. Brand ambassador Oh Yeon-jeong explained the product's characteristics, stating that she "delicately unfolded the cask finish and tasting notes of the Provence Edition."
The event included bartender sessions and a cocktail contest, with notable guests in attendance, including actor Lee Jong-suk and Sokobar CEO Son Seok-ho. The event was noted for its impression of simultaneously emphasizing the brand's innovative image and global competitiveness.
Covers K-pop for SPECIALTIMES GLOBAL, and also writes Culture and K-Variety stories.
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