Global Fans Watch from the 'Front Row'... VR Concert Market Grows to 60 Trillion Won

At the '2026 MWM Conference' held at the Cube Convention Center in Mapo-gu, Seoul, on September 4, Amaze CEO Lee Seung-jun emphasized that VR concerts are a core technology that narrows the physical distance between artists and fans. With the market value of the live concert industry reaching 60 trillion won, VR technology is drawing attention as an alternative that provides the best sense of immersion to all audience members, regardless of their seat location in the venue.

Starting with Megan Thee Stallion in 2022, Amaze has been producing VR concert films in collaboration with numerous K-pop artists such as Aespa, EXO's Kai, and Enhypen. To date, they have achieved over 1 million ticket sales in 70 cities across 18 countries, with cumulative investment attraction reaching approximately 76 billion won. CEO Lee stated that they plan to expand the scope of VR content production to include rookie artists by expanding dedicated venues in the future.

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