Ailit Won-hee Selected as First Brand Muse for Chuu Lens, Bringing Her Own 'Milk and Tea' Lenses

Chuu Lens, a color lens brand operated by PPB Studios, announced on September 4 that it has selected Won-hee of the group Ailit as its first brand muse.

Chuu Lens is a brand that presents lovely colors and sensible designs targeting consumers in their teens and 20s. PPB Studios is targeting demand by age group by separating Hapa Kristin and Chuu Lens into two distinct brands.

A Connection Formed Through Frequently Used Products

This selection was prompted by Won-hee's experience of personally purchasing and wearing Chuu Lens's 'Milk and Tea' series in her daily life. Even at the pictorial filming site, Won-hee showed her affection for the brand by personally bringing the Milk and Tea products she owned to use for the shoot.

Peer Empathy and Brand Image

Born in 2007, Won-hee is evaluated as a person who can form a sense of empathy with consumers in their teens and 20s who are finding their own styles. Chuu Lens explained that they expect synergy as Won-hee's clear and lovely image aligns with the lovely color mood pursued by the brand.

Moving forward, Chuu Lens plans to deliver various beauty experiences to consumers through color lenses together with Won-hee to express their own unique atmospheres.

Source: PPB Studios Press Release (Newswire)

Special Times is striving to deliver faster and more diverse news to readers with the help of AI technology.