[2026 Asian Games] An Se-young's second consecutive Asian Games title broadcast; SBS ranks 1st in four viewership metrics

South Korean badminton defeats China and Japan to stand at the top of Asia! SBS stands at the top in viewership!

SBS captures the moment of An Se-young's second consecutive title! Ranked 1st among the three major terrestrial broadcasters in the same time slot!

South Korea's badminton 'golden generation' shines brightly! Lee So-hee and Baek Ha-na win their first gold medal in 24 years $\rightarrow$ An Se-young achieves the first-ever second consecutive title!

Weightlifter Park Hye-jeong sets a new record despite winning silver! 133kg South Korean record $\rightarrow$ achieves a total of 300kg!

Men's handball and women's football, which challenged for their first-ever final, gave their best until the very end!

SBS will provide live coverage today (30th) of archery semifinals, bronze medal matches, and finals $\rightarrow$ as well as major football, judo, and wrestling matches!

SBS vividly captured the historic moments of South Korean badminton, which achieved golden results by successively defeating China and Japan at the Aichi-Nagoya 2026 Asian Games. Following the gold medal of Lee So-hee and Baek Ha-na, An Se-young shined the light on South Korea's badminton golden generation by achieving the first-ever second consecutive Asian Games title in women's singles.

According to Nielsen Korea, a viewership rating company, the women's singles badminton final featuring An Se-young the previous day recorded the highest viewership among broadcasting channels, with 3.8% in the Seoul metropolitan area and 0.9% in the 2049 demographic, surpassing MBC (1.8% household · 0.8% 2049), KBS2 (1.8% household · 0.1% 2049), and TV CHOSUN (0.4% household · 0.0% 2049). On a national basis, it also took 1st place with 3.5% household and 0.8% 2049, with SBS boasting its status as the top channel by ranking 1st in all four metrics: Seoul metropolitan and national household, and 2049. The broadcast of the women's football semifinals, which challenged for the first-ever Asian Games final appearance, also showed strength in football coverage, leading MBC (2.6%), KBS2 (1.8%), and TV CHOSUN (0.5%) with 2.8% in the Seoul metropolitan area.

South Korean badminton stood at the top of Asia by overcoming China and Japan in succession. The women's doubles duo of Lee So-hee and Baek Ha-na defeated the world number 1 Chinese duo of Liu Shengshu and Tan Ning after a fierce battle lasting 1 hour and 51 minutes to claim their first Asian Games gold medal in 24 years. In the women's singles, An Se-young defeated Akane Yamaguchi of Japan 2-0, achieving the first-ever second consecutive Asian Games women's singles title. During An Se-young's historic victory moment, caster Bae Seong Jae highlighted the significance, saying, "By winning two consecutive tournaments, she is creating an An Se-young era," while commentator Lee Yong-dae expressed admiration, stating, "I am truly curious and amazed to see how far the An Se-young era will go." During the award ceremony, caster Bae Seong Jae captured the moment of new history by stating, "She is not a player representing an era, but a player creating an era." Additionally, Seo Seung-jae and Kim Won-ho in men's doubles, and Yoo Tae-bin in men's singles, added to the strength, demonstrating the prowess of South Korean badminton across both men and women.

In weightlifting, Park Hye-jeong wrote a new record along with her silver medal. She set an Asian Games record by lifting 133kg in her third attempt of the snatch, breaking the previous South Korean record of 131kg by 2kg. She also succeeded in lifting 167kg in the clean and jerk, recording a total of 300kg and finishing the competition with a valuable silver medal. In particular, Park Hye-jeong's performance, which went beyond her limits by challenging records until the very end, added more meaning than just a medal. Caster Kim Yun-sang encouraged her, saying, "You worked very hard. You did well," and commentator Yoon Jin-hee noted the significance, saying, "She has taken one step further in her life."

The men's handball national team narrowly missed a medal, losing 32-37 to Japan in the bronze medal match. After the match ended, caster Lee In-kwon encouraged the players, saying, "You fought really well under unfavorable conditions." The women's football national team's challenge to reach the final was thwarted after losing 0-2 to Japan in the semifinals. After finishing the first half 0-0, they conceded two consecutive goals in the second half and attempted a comeback, but ultimately finished the match with a disappointing loss, unable to score an equalizer.

Meanwhile, on the 11th day of competition today (30th), SBS will provide live coverage of the women's compound team and mixed team semifinals, bronze medal matches, and finals in archery, as well as men's football semifinals, judo finals, wrestling finals, and men's 10m diving finals. The archery national team will challenge for another golden moment as they hunt for medals in the team and mixed team events.

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◆ At a Glance

· Issuing Organization: SBS

· Category: Asian Games

· Distribution: September 30, 15:57

Source: SBS Press Release

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