A Twosome Place extends holiday campaign with ILLIT's WONHEE through year-end

A Twosome Place will continue its partnership with ILLIT's WONHEE through the end of the year, marking an unusual move to reuse a model following successful spring and summer campaigns. The holiday campaign is set to begin this November with new teasers featuring WONHEE.

Premium dessert cafe A Twosome Place (CEO Moon Young-joo) announced that it has selected WONHEE of ILLIT as the model for its holiday season campaign. It is unusual for A Twosome Place, which typically recruits new models to match specific products and seasonal concepts, to carry out consecutive campaigns with the same model. Following the strong chemistry and consumer response built during the spring and summer season campaigns, the company plans to continue this special partnership through the end of the year.

A Twosome Place selects ILLIT's WONHEE as holiday campaign model

A Twosome Place previously worked with ILLIT's WONHEE on the "May Hearts Are Full of Mango" and "Whatever It Does, Icebox Is Still Icebox" campaigns during the spring and summer seasons, drawing attention for its sensible creative work. The decision to re-engage her was driven by WONHEE's unique "Gen Z beauty" and bright, friendly charm, which captured the interest of young fans and expanded the touchpoints between the brand and consumers.

WONHEE, who first connected with A Twosome Place through "May Hearts Are Full of Mango" this spring, showcased a surprising charm different from her lovely image by transforming into an action heroine. That campaign drew enthusiastic responses, with viewers calling it "the video that best captures WONHEE's charm." Subsequently, in "Whatever It Does, Icebox Is Still Icebox," she effectively conveyed the appeal of A Twosome Place's representative summer menu, "Abak," through witty facial expressions and diverse expressiveness.

Having showcased various sides of ILLIT's WONHEE, A Twosome Place is signaling another unique transformation for this winter holiday season. While gaining attention for her bright, lively energy and lovely Gen Z sensibility, WONHEE has recently demonstrated a broader range of charm by presenting a more mature and sophisticated style at a global fashion event. As A Twosome Place has created its own unique holidays every year with new concepts and sensible visuals, interest is high regarding the new worldview and synergy to be completed with WONHEE. Expectations are further heightened as ILLIT is also set to begin a new album comeback on October 26.

The holiday campaign will begin in earnest starting this November with the release of teasers capturing WONHEE's new look. The plan is to maximize the unique mood of the holiday season while enhancing the year-end atmosphere through high-quality visuals and differentiated storytelling.

A Twosome Place stated that the decision to continue the relationship through the holiday season was made because WONHEE's diverse charms, which allow her to digest new concepts in her own way each time, align well with the brand's creative direction. The company added that it plans to present a campaign different from previous ones with upgraded sensibilities and new visuals this winter season.

Read the original (Korean)