Virtual idol group NEXT BEAT to debut with new song on 28th

Virtual idol group NEXT BEAT will release the song "Ego Ring" at 12:00 PM on the 28th, followed by a debut showcase at 3:00 PM at SPACE V in Seoul. The group's center and debut song were both determined through fan voting.

The virtual idol group NEXT BEAT will take its first step into the music industry on the 28th.

According to agency OGQ Blending, NEXT BEAT will release its debut song "Ego Ring" through various online music sites at 12:00 PM on this day.

"Ego Ring" carries a message of believing in one's own potential and moving toward a new beginning without being shaken by the gaze of others, even when facing one's own clumsy or unfamiliar self.

The song also expresses the story of growth as characters with different personalities connect as one team through music.

Following the release, NEXT BEAT will hold a debut showcase at 3:00 PM on the 28th at SPACE V on the 2nd floor of AK Plaza Hongdae in Mapo-gu, Seoul, where they will introduce the production process and major results before performing "Ego Ring."

NEXT BEAT is a new technology-integrated content project that expands character IPs originating from story games into fandom platform voting, virtual idol contests, music and music video production, showcases, and pop-up stores.

A key feature is that the process of users getting to know and supporting the characters leads to various forms of experiences, including music, video, and conversation.

OGQ Blending stated that it has combined its capabilities in story games, fandom platform operation, and music and video production for this project.

NEXT BEAT is a participatory virtual idol group where character positions, including the center, are determined through fan voting, and the debut song was also finalized through the choices of fans.

Read the original (Korean)