Lee Jun-young's agency BILLIONS signs partnership for Korean activities with Japan's Avex Group

BILLIONS, which represents actor Lee Jun-young, Heo Sung-tae, and singer Jung Eun-ji, is expanding its global business by cooperating with Japan's large entertainment company Avex Music Creative. BILLIONS announced on the 21st through an official statement that it has signed a local management contract with Avex Music Creative regarding the Korean activities of the boy group ONE OR EIGHT. Under this partnership, BILLIONS will be responsible for all activities within Korea, such as ONE OR EIGHT's domestic album releases and various promotions, and plans to expand touchpoints with domestic fans.

ONE OR EIGHT is an 8-member boy group active on the world stage, including the United States and Central and South America, with Japan as its base. The members consist of MIZUKI, NEO, REIA, RYOTA, SOUMA, TAKERU, TSUBASA, and YUGA. With their single 'DSTM' released in 2025, they achieved notable results in the local market, entering the Mediabase Top 40 in the United States for five consecutive weeks and recording in the Top 40 of the Billboard US Pop Airplay chart.

The title track 'TOKYO DRIFT' from their first mini album 'GATHER' released this year also proved their popularity by appearing on the Mediabase Building Chart Top 40 for nine consecutive weeks. Furthermore, they have built a global fandom by conducting live tours and fan meetings in the United States and Central and South America. As of September, they are showing explosive growth, surpassing 79 million cumulative plays on music streaming platforms, 320 million cumulative views for YouTube content, and 910 million cumulative plays of their music on TikTok.

Through this contract, BILLIONS intends to support the stable entry of ONE OR EIGHT into the domestic market while strengthening its network with Avex Music Creative to expand exchange with the Japanese entertainment market. In particular, as ONE OR EIGHT also has a global contract with the major US record label Atlantic Music Group, BILLIONS plans to further solidify the foundation for connection with the global market, including Asia. Industry attention is focused on the future steps ONE OR EIGHT, having joined hands with BILLIONS, will show in Korea.

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