Choi Yena chosen as new model for acne treatment Azelia

Singer Choi Yena has been selected as the advertising model for acne treatment Azelia, expanding her commercial presence following previous collaborations with brands such as LENSSIS and JUDYN. The 27-year-old singer, who recently released the digital single "A Rare Woman (Feat. NOWIMYOUNG)", will feature in TV advertisements using a fairy tale concept.

Singer Choi Yena (27) has been selected as the advertising model for the acne treatment Azelia. Her agency, YH Entertainment, announced the news of her selection on the 29th. In currently airing TV advertisements, Choi Yena introduces the product using a concept reminiscent of a fairy from a fairy tale. By adding fantasy elements to her bright and lovely image, she creates an atmosphere different from her previous work.

According to media reports, Choi Yena has previously served as a model for the color lens brand LENSSIS and conducted an official collaboration with the pajama brand JUDYN. In that collaboration, she presented advertising visuals and a collection that captured her individuality. She has also participated in advertisements for alcohol, games, wireless earphones, hair care, and skincare.

The friendly image she has shown in music and variety shows, along with her ability to pull off various concepts, is leading to expanded advertising activities. Choi Yena recently drew attention on a broadcast when she revealed that she used the settlement funds earned from her solo activities to replace her parents' house and car. Since completing her activities with Iz*One, she has been working as a solo singer and expanding her reach through advertisements and variety shows.

Choi Yena recently released the new digital single "A Rare Woman (Feat. NOWIMYOUNG)". On November 17, she is scheduled to present a remake of "Sakuranbo," a hit song released in 2003 by Japanese singer Ai Otsuka.

Read the original (Korean)